{"id":1646,"date":"2024-08-15T07:57:28","date_gmt":"2024-08-15T11:57:28","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=1646"},"modified":"2024-08-15T07:57:28","modified_gmt":"2024-08-15T11:57:28","slug":"lee-kum-kees-new-range-of-chilli-sauces-goes-simple-and-bold-for-gen-z-and-millennials","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=1646","title":{"rendered":"Lee Kum Kee\u2019s New Range of Chilli Sauces Goes Simple and Bold for Gen Z and Millennials"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><a href=\"https:\/\/deucestudio.com\">Deuce Studio<\/a> collaborated with Lee Kum Kee to create a bold brand identity for their new range of chilli sauces tailored for a younger audience.<\/p>\n<figure class=\"wp-block-image alignwide size-large\"><\/figure>\n<p>The designs feature playful typography, bright colors, and authentic Asian-inspired elements designed to resonate with Gen Z and Millennials, highlighting flavors like sesame, lime leaf, and yuzu. <\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/lee-kum-kees-new-range-of-chilli-sauces-goes-simple-and-bold-for-gen-z-and-millennials\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Deuce Studio collaborated with Lee Kum Kee to create a bold brand identity for their new range of chilli sauces tailored for a younger audience. The designs feature playful typography, bright colors, and authentic Asian-inspired elements designed to resonate with Gen Z and Millennials, highlighting flavors like sesame, lime leaf, and yuzu. Source link<\/p>\n","protected":false},"author":5,"featured_media":1647,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[100,19],"class_list":["post-1646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-food","tag-packaging"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/1646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1646"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/1646\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/1647"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}