{"id":170,"date":"2024-06-13T08:50:08","date_gmt":"2024-06-13T12:50:08","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=170"},"modified":"2024-06-25T15:28:25","modified_gmt":"2024-06-25T19:28:25","slug":"what-top-ceos-say-about-packaging-consumers-and-sustainability","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=170","title":{"rendered":"What Top CEOs Say About Packaging, Consumers, and Sustainability"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div data-module=\"content\">\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNoneStyle\" data-testid=\"content-text\">Schumacher also said:<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNoneStyle\" data-testid=\"content-text\">\u201cConsumers don&#8217;t want to make a trade -off \u2026 they\u2019re not going to pay more [for sustainability], and I think we all sort of all get that.\u201d<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNoneStyle\" data-testid=\"content-text\">\u201cWhat we need to do as companies \u2026 is to innovate with the knowledge, the increased knowledge, that we have on sustainability. Think of products that are functionally superior. They have to be functionally superior, but at the same time address one of those sustainability priorities where you can have a big impact as a company.\u201d<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNoneStyle\" data-testid=\"content-text\">\u201cWe recently launched a new laundry detergent called Wonder Wash \u2026 which is for short-cycle washing. You can do 15 minutes. \u2026 [We\u2019re] constantly not talking about sustainability; we\u2019re talking about fixing of the problem, the product. \u2026 And consumers know very well that they spend less on energy, spend less on water.\u201d<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"2024: Persil Wonder Wash Liquid [Fast Just Got Better]\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/Qe6kWZ3K-1k?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNoneStyle\" data-testid=\"content-text\">\u201cThe same on finding washing sheets in packaging that is all paper based. Consumers really get that. But only when the product is really superior and really meets the needs of the consumers.\u201d<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNoneStyle\" data-testid=\"content-text\">\u201cSame with refillable deodorants. we talked this morning at breakfast on plastics. Plastics is a key point for consumers because they can actually see it. But you\u2019ve got to come with a product that really meets the needs. That\u2019s the big learning here.\u201d<\/span><\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.packagingdigest.com\/trends-issues\/what-top-ceos-say-about-packaging-consumers-and-sustainability\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Schumacher also said: \u201cConsumers don&#8217;t want to make a trade -off \u2026 they\u2019re not going to pay more [for sustainability], and I think we all sort of all get that.\u201d \u201cWhat we need to do as companies \u2026 is to innovate with the knowledge, the increased knowledge, that we have on sustainability. Think of products [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":171,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=170"}],"version-history":[{"count":1,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/170\/revisions"}],"predecessor-version":[{"id":212,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/170\/revisions\/212"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/171"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}