Launched initially as Rowntree\u2019s Chocolate Crisp in York, England, and later acquired by Nestl\u00e9 in 1988, Kit Kat has long been recognized for its chocolate-covered wafer fingers. The red and white packaging has been synonymous with the brand\u2019s promise of a crispy, creamy, chocolatey treat. However, Sterling Brands\u2019 latest refresh has introduced a more refined and modern look to Kit Kat\u2019s US packaging (where a division of the Hershey Company licenses the brand).<\/p>\n
\u201cWe set out to amplify Kit Kat\u2019s uniquely light, crispy, and creamy product, celebrate the ritual of the eating experience, bring more depth and humanity to the brand personality, and ultimately design a set of iconic assets beyond the Kit Kat red and product photography of the bars,\u201d shares Don Childs, executive creative director at Sterling Brands.. \u201cOur strategic and creative leads work together from start to finish to balance data-driven decision-making with boundary-pushing design, and we always value close collaboration with our clients.\u201d<\/p>\n<\/figure>\n<\/div>\n