\n<\/p>\n
Dispensing solution manufacturer Aptar Beauty has teamed up with SoPost, a digital sampling and distribution logistics company, to enhance the product sampling experience.\u00a0<\/p>\n
The collaboration merges Aptar Beauty\u2019s expertise in manufacturing and filling samples with SoPost\u2019s capabilities in developing digital campaigns and managing distribution logistics.\u00a0\u00a0<\/p>\n
Aptar Beauty turnkey solutions marketing manager Saveria Guelfucci said: \u201cOur partnership with SoPost brings real added value for our clients. As we work on brand projects upstream, we can ask them to anticipate their future marketing activation campaigns by recommending the right sample format depending on the right distribution channel.\u201d \u00a0<\/p>\n
Memo Paris, a French luxury fragrance house, became the first client to benefit from the partnership, selecting Aptar Beauty\u2019s Imagin sampling solution alongside SoPost\u2019s digital and logistical expertise.\u00a0\u00a0<\/p>\n
Imagin offers a full-service packaging solution with an extra-flat spray format, suitable for economic postal distribution and compatible with e-commerce requirements.\u00a0\u00a0<\/p>\n
The collaboration with SoPost enabled Memo Paris to target the right customers, track their product discovery journey, and gather valuable data for their CRM database.\u00a0<\/p>\n
Access the most comprehensive Company Profiles
\n on the market, powered by GlobalData. Save hours of research. Gain competitive edge.<\/p>\n