{"id":1756,"date":"2024-08-20T23:36:00","date_gmt":"2024-08-21T03:36:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=1756"},"modified":"2024-08-20T23:36:00","modified_gmt":"2024-08-21T03:36:00","slug":"for-many-creatives-ai-is-a-bitter-pill-to-swallow-so-do-they-really-need-to-adapt-or-die","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=1756","title":{"rendered":"For Many Creatives, AI Is a Bitter Pill To Swallow. So Do They Really Need to \u2018Adapt or Die?\u2019"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>While passively watching the Olympics, I stopped everything I was doing when I saw an ad for Google Gemini. The ad opened with a little girl running, followed by a voiceover of her dad talking about her following in his footsteps and sharing his passion for running. He further explains that she\u2019s been looking up to American Olympic hurdler Sydney McLaughlin-Levrone, who happens to be her #1 fan.\u00a0<\/p>\n<p>Now here\u2019s where the shit hits the fan\u2014the dad then says that he\u2019s an okay writer, but when her daughter asked to write Sydney a letter, it had to be perfect. So instead of spending quality time with his daughter to craft the best letter ever inked, they had Google Gemini (Generative AI) render the letter to her sports hero for them\u2026<\/p>\n<p>After watching it, I felt gross. Like bathing in mayo gross.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/for-many-designers-ai-is-a-bitter-pill-to-swallow-so-do-they-really-need-to-adapt-or-die\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While passively watching the Olympics, I stopped everything I was doing when I saw an ad for Google Gemini. The ad opened with a little girl running, followed by a voiceover of her dad talking about her following in his footsteps and sharing his passion for running. He further explains that she\u2019s been looking up [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-1756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/1756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1756"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/1756\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/1757"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}