{"id":1764,"date":"2024-08-21T06:06:41","date_gmt":"2024-08-21T10:06:41","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=1764"},"modified":"2024-08-21T06:06:41","modified_gmt":"2024-08-21T10:06:41","slug":"google-unveils-100-plastic-free-packaging-for-devices","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=1764","title":{"rendered":"Google unveils 100% plastic-free packaging for devices"},"content":{"rendered":"


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Packaging of Google Pixel, Fitbit, and Nest devices is now 100% plastic-free. Credit: MDV Edwards via Shutterstock. <\/figcaption><\/figure>\n<\/p><\/div>\n

US multinational IT corporation Google<\/a> has announced a significant sustainability achievement by making the packaging of its Pixel, Fitbit, and Nest devices 100% plastic-free.\u00a0\u00a0<\/p>\n

This milestone aligns with the tech giant\u2019s commitment announced in October 2020 to eliminate plastic from its hardware packaging by 2025.\u00a0\u00a0<\/p>\n

At the time of announcing the commitment, Google had already reduced the plastic content in its packaging to 94%, with the remaining plastic components posing the greatest challenge for replacement.\u00a0<\/p>\n

The company has successfully replaced the last plastic elements such as shrink wrap and plastic tape, with fibre-based alternatives following through research and prototyping.\u00a0\u00a0<\/p>\n

Google\u2019s new paper for its packaging is claimed to be three times more durable and 70% more stretchable compared to the previous material, contributing to lighter packaging that reduces the carbon footprint during transport.\u00a0\u00a0<\/p>\n

The company developed the new paper through a partnership with a material supplier.\u00a0<\/p>\n

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