{"id":1772,"date":"2024-08-21T09:41:47","date_gmt":"2024-08-21T13:41:47","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=1772"},"modified":"2024-08-21T09:41:47","modified_gmt":"2024-08-21T13:41:47","slug":"fresh-insets-vidre-packaging-technology-extends-produce-shelf-life","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=1772","title":{"rendered":"Fresh Inset\u2019s Vidre+ packaging technology extends produce shelf life"},"content":{"rendered":"


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The solution makes use of 1-MCP. Credit: Fresh Inset.<\/figcaption><\/figure>\n<\/p><\/div>\n

European packaging innovator Fresh Inset has introduced Vidre+ Complex to the US market, a groundbreaking technology that extends the shelf life of fresh produce.<\/p>\n

By leveraging the power of 1-methylcyclopropene (1-MCP), Vidre+ offers a versatile solution for various packaging formats, including cardboard boxes, bags, trays, and clamshells.<\/p>\n

The technology\u2019s unique gradual release mechanism ensures optimal protection against ethylene, a natural plant hormone that can accelerate ripening and decay.<\/p>\n

Unlike traditional 1-MCP applications, the company said Vidre+ seamlessly integrates into existing supply chain operations, requiring no major infrastructure changes.<\/p>\n

Its customisable dose rate and size options provide tailored protection for a wide range of produce, from cherries and berries to leafy greens and tomatoes.<\/p>\n

\u201cIt can be used right after harvest as well as during transport or storage to provide days to weeks (depending on the crop type) of additional shelf life to freshly harvested produce, helping to keep its quality and nutritional value and remain fit for the market,\u201d said\u00a0Tim Malefyt PhD, Fresh Inset\u2019s CTO.<\/p>\n

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