{"id":1784,"date":"2024-08-21T23:17:00","date_gmt":"2024-08-22T03:17:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=1784"},"modified":"2024-08-21T23:17:00","modified_gmt":"2024-08-22T03:17:00","slug":"7up-just-got-a-redesign-in-north-america-but-why-did-they-keep-the-green-pet-bottle","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=1784","title":{"rendered":"7UP Just Got a Redesign In North America, But Why Did They Keep the Green PET Bottle?"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Last year, PepsiCo rolled out 7UP\u2019s refreshed identity across international markets. With its bold reimagining of the logo and long drop shadows, it shook up the lemon-lime soda\u2019s brand world and felt like a breath of fresh air.<\/p>\n<p>The North American 7UP redesign, however, is a much more reigned in affair. This was no \u201cmake the logo bigger\u201d overhaul, and the refresh is more subtle than anything else, with buoyant bubbles\u00a0and clear copy denoting flavors added to multipacks. Of course, this isn\u2019t to say that it\u2019s somehow inferior to the international makeover\u2014it just happens to look more familiar to North American consumers. With many redesigns, that\u2019s also the name of the game, as you don\u2019t want to stir the pot too much and create something foreign to your core fans.<\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><\/figure>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/7up-just-got-a-redesign-in-north-america-but-why-did-they-keep-the-green-pet-bottle\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last year, PepsiCo rolled out 7UP\u2019s refreshed identity across international markets. With its bold reimagining of the logo and long drop shadows, it shook up the lemon-lime soda\u2019s brand world and felt like a breath of fresh air. The North American 7UP redesign, however, is a much more reigned in affair. This was no \u201cmake [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1785,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-1784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/1784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1784"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/1784\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/1785"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}