{"id":1842,"date":"2024-08-23T09:26:21","date_gmt":"2024-08-23T13:26:21","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=1842"},"modified":"2024-08-23T09:26:21","modified_gmt":"2024-08-23T13:26:21","slug":"berry-joins-nextgen-consortium-led-petaluma-reusable-cup-project","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=1842","title":{"rendered":"Berry joins NextGen Consortium-led Petaluma Reusable Cup Project\u00a0"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<div class=\"article-image\">\n<figure class=\"article-image__container\">\n                                    <picture><source media=\"(min-width: 990px)\" srcset=\"https:\/\/www.packaging-gateway.com\/wp-content\/uploads\/sites\/16\/2024\/08\/cups-shutterstock_2281994453-770x433.jpg\"\/><source media=\"(min-width: 430px)\" srcset=\"https:\/\/www.packaging-gateway.com\/wp-content\/uploads\/sites\/16\/2024\/08\/cups-shutterstock_2281994453-940x528.jpg\"\/>\n                                    <\/picture><figcaption class=\"c-featured-image__description\">Local restaurants in the city are participating in the scheme. Credit: Grusho Anna via Shutterstock. <\/figcaption><\/figure>\n<\/p><\/div>\n<p class=\"drop-cap\">Sustainable packaging company Berry Global has joined the Petaluma Reusable Cup Project, a NextGen Consortium-led initiative, to promote reuse and circularity in packaging.\u00a0\u00a0<\/p>\n<p>The project, which began on 5 August 2024, involves 30 US chains and local independent restaurants in Petaluma, California, including Starbucks, The Coca-Cola Company, PepsiCo, Peet\u2019s Coffee, and Yum! Brands.\u00a0<\/p>\n<p>Participating companies are <a href=\"https:\/\/www.packaging-gateway.com\/news\/starbucks-reusable-cups-california\/\" target=\"_blank\" rel=\"noopener\">offering reusable cups<\/a> as the free, default option across their stores, thereby providing Petaluma residents convenient access to reuse.\u00a0<\/p>\n<p>The Reusable Cup Project has also installed 60 cup return bins across the city, where consumers can drop off their cups after use. \u00a0<\/p>\n<p>Berry\u2019s contribution to the project includes supplying some of the reusable cups, which are part of its B Circular Range.\u00a0\u00a0<\/p>\n<p>These 24oz cold cups made from widely recyclable high-density polyethylene are designed to support the circular economy and help brands meet sustainability goals.\u00a0<\/p>\n<div class=\"gdm-company-profile-unit\" id=\"company_profile_form\">\n<p class=\"gdm-company-profile-unit__sub-heading\">Access the most comprehensive Company Profiles<br \/>\n            on the market, powered by GlobalData. 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Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.<\/span><\/p><\/div>\n<\/p><\/form>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>Designed by NextGen Consortium, the purple cups feature a \u2018Sip, Return, Repeat\u2019 branding and a serialised QR code for tracking and data analysis, which will aid in assessing the scalability of the reuse model.\u00a0<\/p>\n<p>Collected reusable cups will be cleaned and recirculated by logistics company Muuse to participating businesses.\u00a0<\/p>\n<p>The collaboration is in line with Berry\u2019s effort to achieve a circular reuse model by ensuring reusable cup durability, traceability, ease of return, and eventual recyclability compared to single-use cups.\u00a0\u00a0<\/p>\n<p>Berry Global sustainability vice-president Diane Marret said: \u201cThis trial underscores the importance of partnership within an industry to drive innovation in reuse and advance a circular economy.\u201d\u00a0\u00a0<\/p>\n<p><!-- Newsletter banner start --><\/p>\n<p><!-- <link rel=\"stylesheet\" href=\"\"> --><\/p>\n<div class=\"grid-container\">\n<section class=\"gdm-newsletter-banner__container\">\n<div class=\"gdm-newsletter-banner__wrapper-container gdm-newsletter-banner__wrapper-container--article\">\n<div class=\"gdm-newsletter-banner-info__wrapper\">\n<div class=\"gdm-newsletter-banner-logo__container\">\n                    <img decoding=\"async\" src=\"https:\/\/www.packaging-gateway.com\/wp-content\/themes\/goodlife-wp-B2B\/assets\/images\/newsletter-new.svg\" alt=\"Email newsletter icon\"\/>\n                <\/div>\n<div class=\"gdm-newsletter-banner-info__container\">\n<h3 class=\"gdm-newsletter-banner__heading wp-noreslt\">Sign up for our daily news round-up!<\/h3>\n<p class=\"gdm-newsletter-banner__sub-heading\">Give your business an edge with our leading industry insights.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<\/div>\n<p><!-- Newsletter banner end --><\/p>\n<footer class=\"article-footer\">\n                                <!-- article-actions start --><\/p>\n<p><!-- .gdm-article-actions -->                                <!-- article-actions end --><br \/>\n                            <\/footer>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.packaging-gateway.com\/news\/berry-reusable-cup-petaluma-pilot\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Local restaurants in the city are participating in the scheme. Credit: Grusho Anna via Shutterstock. Sustainable packaging company Berry Global has joined the Petaluma Reusable Cup Project, a NextGen Consortium-led initiative, to promote reuse and circularity in packaging.\u00a0\u00a0 The project, which began on 5 August 2024, involves 30 US chains and local independent restaurants in [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1843,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[98,280],"class_list":["post-1842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-beverage-packaging","tag-reusing"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/1842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1842"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/1842\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/1843"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}