{"id":1846,"date":"2024-08-26T04:31:20","date_gmt":"2024-08-26T08:31:20","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=1846"},"modified":"2024-08-26T04:31:20","modified_gmt":"2024-08-26T08:31:20","slug":"unilever-announces-new-initiative-to-boost-packaging-circularity","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=1846","title":{"rendered":"Unilever announces new initiative to boost packaging circularity"},"content":{"rendered":"


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The new alliance aims to tackle plastic pollution. Credit: \u00a9 Unilever 2024. <\/figcaption><\/figure>\n<\/p><\/div>\n

Unilever<\/a> has announced the launch of a new public-private collaboration, which focuses on scaling packaging circularity and reducing plastic waste.\u00a0\u00a0<\/p>\n

Co-founded by Unilever, USAID, and EY, the The CIRCLE Alliance initiative was introduced in June this year. The initiative has committed $21m to support small businesses and entrepreneurs in the plastics value chain.\u00a0<\/p>\n

The alliance aims to drive solutions for reducing plastic use, managing waste, and fostering circular economies, with a particular emphasis on empowering women in the informal waste sector in the global south.\u00a0\u00a0<\/p>\n

Unilever chief sustainability officer Rebecca Marmot said: \u201cCIRCLE\u2019s collaborative model of enterprise acceleration \u2013 delivered through a mix of grant funding and bespoke business support \u2013 will help scale both new and existing solutions for packaging circularity, whether that\u2019s driving collection and recycling, or reuse\u2013refill models.\u00a0<\/p>\n

\u201cCrucially, it will support many small to medium-sized enterprises (SMEs) and entrepreneurs that offer impactful, market-based solutions but are currently too small to work at the scale we need.\u201d\u00a0<\/p>\n

Initially focusing on India, Indonesia, Vietnam, and the Philippines, CIRCLE plans to extend its reach by attracting new partners and additional investment.\u00a0<\/p>\n

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