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Butterfinger has achieved a milestone few consumer brands have been able to accomplish: its 100th birthday. Ferrero\u2019s chocolate-coated peanut butter candy has come a long way since its debut in the 1920s when chartered planes dropped the “crispety crunchety” bars over cities nationwide.<\/span><\/p>\n Part of the brand\u2019s success has been its ability to adapt and keep pace with pop culture, most notably in the late 1980s and 90s when the brand partnered with an irreverent new animated show, The Simpsons. To commemorate its historic birthday, Butterfinger once again collaborated with The Simpsons, now one of the longest-running shows in TV history, to celebrate the brand\u2019s centennial with all-new packaging.<\/span><\/p>\n “The collaboration with\u00a0The Simpsons throughout the 1990s and early 2000s was a huge success,” says Neal Finkler, VP of marketing, adding: “What better way to celebrate this huge milestone than by taking our consumers back to one of the most monumental times in the brand\u2019s history?”<\/span><\/p>\n The limited-edition birthday wrappers, featuring characters from the series, are rolling out in US retail stores in regular size, a two-piece share pack, and a laydown bag of mini “Fun Size” bars while supplies last.<\/span><\/p>\n