{"id":1870,"date":"2024-08-26T23:00:00","date_gmt":"2024-08-27T03:00:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=1870"},"modified":"2024-08-26T23:00:00","modified_gmt":"2024-08-27T03:00:00","slug":"mondos-rebrand-balances-science-and-wellness-through-a-modern-lens","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=1870","title":{"rendered":"Mondo\u2019s Rebrand Balances Science and Wellness Through a Modern Lens"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Other than watching the walls melt, the first thing that comes to mind when you think of mushrooms is likely a 70s-inspired aura. Or, you know, a nice risotto or a mushroom bourguignon.<\/p>\n<p>But how does a brand that sells psilocybin products highlight its scientific credibility while distancing itself from the psychedelic undertones so commonly\u2014and often, aggressively\u2014associated with it?\u00a0<\/p>\n<p><a href=\"https:\/\/creativepartners.studio\/\" target=\"_blank\" rel=\"noreferrer noopener\">Creative Partners Studio<\/a> is the agency behind Mondo\u2019s at-home mushroom cultivation kit rebrand, aiming to establish it as a premium, research-backed product in the emerging psilocybin sector. The goal was to create a design that balanced scientific credibility with a sense of wonder and exploration, consciously removing the psychedelic \u201970s aesthetic mindlessly slapped on with psilocybin products. Instead, the design highlights the kit\u2019s potential physical and mental wellness benefits.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/mondos-rebrand-balances-science-and-wellness-through-a-modern-lens\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Other than watching the walls melt, the first thing that comes to mind when you think of mushrooms is likely a 70s-inspired aura. Or, you know, a nice risotto or a mushroom bourguignon. But how does a brand that sells psilocybin products highlight its scientific credibility while distancing itself from the psychedelic undertones so commonly\u2014and [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1871,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[974,975,976,22],"class_list":["post-1870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-creative-partners","tag-mushroom","tag-mushrooms","tag-wellness"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/1870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1870"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/1870\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/1871"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}