{"id":1952,"date":"2024-08-29T05:37:43","date_gmt":"2024-08-29T09:37:43","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=1952"},"modified":"2024-08-29T05:37:43","modified_gmt":"2024-08-29T09:37:43","slug":"mcbrides-surcare-achieves-plastic-reduction-with-elopak-carton-switch","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=1952","title":{"rendered":"McBride\u2019s Surcare achieves plastic reduction with Elopak carton switch"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<div class=\"article-image\">\n<figure class=\"article-image__container\">\n                                    <picture><source media=\"(min-width: 990px)\" srcset=\"https:\/\/www.packaging-gateway.com\/wp-content\/uploads\/sites\/16\/2024\/08\/Surcare-770x433.jpg\"\/><source media=\"(min-width: 430px)\" srcset=\"https:\/\/www.packaging-gateway.com\/wp-content\/uploads\/sites\/16\/2024\/08\/Surcare-940x528.jpg\"\/>\n                                    <\/picture><figcaption class=\"c-featured-image__description\">The Surcare carton packaging will be stocked by major supermarkets including Asda, Waitrose, Sainsbury\u2019s and Morrisons. Credit: Elopak.<\/figcaption><\/figure>\n<\/p><\/div>\n<p class=\"drop-cap\">European manufacturer of cleaning and hygiene products <a href=\"https:\/\/www.globaldata.com\/store\/report\/?cdmsid=1381715&amp;scalar=true&amp;utm_source=News&amp;utm_medium=16-109414&amp;utm_campaign=company-profile-hyperlink-nonlgp\" target=\"_blank\" rel=\"noopener\">McBride<\/a> has announced a significant step towards sustainability with the launch of its first Surcare brand product in Elopak\u2019s D-PAK cartons.<\/p>\n<p>            <!-- sponsored-whitepaper sponsored hidden sponsored-with-form --><\/p>\n<p>This marks a departure from traditional plastic bottles and represents a substantial reduction in plastic consumption.<\/p>\n<div class=\"gdm-company-profile-unit\" id=\"company_profile_form\">\n<p class=\"gdm-company-profile-unit__sub-heading\">Access the most comprehensive Company Profiles<br \/>\n            on the market, powered by GlobalData. Save hours of research. 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Download a free sample\"\/><\/p>\n<p>                            <input type=\"hidden\" name=\"VMS_Title\" value=\"Company Profile \u2013 Free sample\"\/><\/p>\n<p>                            <input type=\"hidden\" name=\"VMS_Whitepaper_URL\" value=\"McBride\u2019s Surcare achieves plastic reduction with Elopak carton switch\"\/><\/p>\n<p>                            <input type=\"hidden\" name=\"handler\" value=\"https:\/\/api.hsforms.com\/submissions\/v3\/integration\/secure\/submit\/26632421\/6d3b39e4-f95f-4119-bb5e-6225c6307049\"\/><\/p>\n<p>                            <input type=\"hidden\" name=\"handler_restapi\" value=\"\"\/><\/p>\n<p>                            <input type=\"hidden\" name=\"VMS_Form_Download_Date\" value=\"August 29, 2024\"\/><\/p>\n<p>                            <input type=\"hidden\" name=\"Permutive_ID\" value=\"\"\/><\/p>\n<p>                            <input type=\"hidden\" name=\"VMS_Form\" value=\"Company Profile\"\/><\/p>\n<p>                            <input type=\"hidden\" name=\"utm_source\" class=\"enquiry-form-show_1\" value=\"News\"\/><br \/>\n                            <input type=\"hidden\" name=\"utm_term\" class=\"enquiry-form-show_1\" value=\"download_company_profile_sample\"\/><br \/>\n                            <input type=\"hidden\" name=\"utm_content\" class=\"enquiry-form-show_1\" value=\"McBride\u2019s Surcare achieves plastic reduction with Elopak carton switch\"\/><\/p>\n<p>\n                                <button id=\"form-submit-btn\" class=\"form-submit__button button primary solid\"><br \/>\n                                    Submit and<br \/>\n                                    download<\/button>\n                            <\/p>\n<p>                                    <span class=\"inline\" for=\"consent\">Visit our <a href=\"https:\/\/www.verdict.co.uk\/privacy-policy\/\" target=\"_blank\" rel=\"noopener\">Privacy Policy<\/a> for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.<\/span><\/p><\/div>\n<\/p><\/form>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>The Surcare non-bio laundry liquid will now be available in 750ml D-PAK cartons.<\/p>\n<p>McBride has also optimised the product\u2019s formulation, allowing for a reduction in volume from 980ml without compromising performance. The company\u2019s switch to cartons translates to an 85% reduction in plastic per wash.<\/p>\n<p>The new Surcare carton packaging is expected to hit UK retail shelves in August 2024 and will be stocked by major supermarkets including Asda, Waitrose, Sainsbury\u2019s and Morrisons.<\/p>\n<p>The transition is estimated to save a total of 22.7 tonnes of plastic annually.<\/p>\n<p>\u201cSurcare has been developed to give people who want to be sensitive to their skin peace of mind, and we wanted to give reassurances that we are serious about sustainability with our packaging,\u201d said Pavan Chandra, Surcare senior brand manager for McBride.<\/p>\n<p>\u201cThe shift from plastic bottles to cartons fits with our high-impact product sustainability targets which include reduction in the use of plastics and responsible sourcing. We aim to offer consumers more recyclable options and as carton recycling is increasing in the UK, the D-PAK is the carton to take us forward.\u201d\u00a0\u00a0<\/p>\n<p>The Surcare brand, established in 1989, is renowned for gentle formulas free from fragrances, enzymes, acids and dyes.<\/p>\n<p>The entire range, including fabric softener, washing-up liquid, non-bio laundry washing powder, capsules and liquid, is dermatologically approved and has received the Allergy UK seal of approval.<\/p>\n<p>By choosing D-PAK cartons, McBride is not only reducing its environmental footprint but also responding to consumer demand for more sustainable packaging options.<\/p>\n<p>As carton recycling rates continue to rise in the UK, the company is confident that this move will contribute to a more circular economy.<\/p>\n<p>            <!-- sponsored-whitepaper sponsored hidden sponsored-with-form --><\/p>\n<p>            <!-- Newsletter banner start --><\/p>\n<p><!-- <link rel=\"stylesheet\" href=\"\"> --><\/p>\n<div class=\"grid-container\">\n<section class=\"gdm-newsletter-banner__container\">\n<div class=\"gdm-newsletter-banner__wrapper-container gdm-newsletter-banner__wrapper-container--article\">\n<div class=\"gdm-newsletter-banner-info__wrapper\">\n<div class=\"gdm-newsletter-banner-logo__container\">\n                    <img decoding=\"async\" src=\"https:\/\/www.packaging-gateway.com\/wp-content\/themes\/goodlife-wp-B2B\/assets\/images\/newsletter-new.svg\" alt=\"Email newsletter icon\"\/>\n                <\/div>\n<div class=\"gdm-newsletter-banner-info__container\">\n<h3 class=\"gdm-newsletter-banner__heading wp-noreslt\">Sign up for our daily news round-up!<\/h3>\n<p class=\"gdm-newsletter-banner__sub-heading\">Give your business an edge with our leading industry insights.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<\/div>\n<p><!-- Newsletter banner end --><\/p>\n<footer class=\"article-footer\">\n                                <!-- article-actions start --><\/p>\n<p><!-- .gdm-article-actions -->                                <!-- article-actions end --><br \/>\n                            <\/footer>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.packaging-gateway.com\/news\/mcbride-surcare-elopak-carton\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Surcare carton packaging will be stocked by major supermarkets including Asda, Waitrose, Sainsbury\u2019s and Morrisons. Credit: Elopak. European manufacturer of cleaning and hygiene products McBride has announced a significant step towards sustainability with the launch of its first Surcare brand product in Elopak\u2019s D-PAK cartons. This marks a departure from traditional plastic bottles and [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1953,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[639,983,287,1008],"class_list":["post-1952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-carton-packaging","tag-elopak","tag-plastic-reduction","tag-surcare"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/1952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1952"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/1952\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/1953"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}