{"id":1975,"date":"2024-08-29T22:29:00","date_gmt":"2024-08-30T02:29:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=1975"},"modified":"2024-08-29T22:29:00","modified_gmt":"2024-08-30T02:29:00","slug":"joli-takes-you-on-a-tropical-escape-with-watts-designs-joyful-branding","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=1975","title":{"rendered":"Joli Takes You on a Tropical Escape with Watts Design\u2019s Joyful Branding"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Joli, a coconut jelly dessert brand, teamed up with <a href=\"https:\/\/www.wattsdesign.com.au\">Watts Design<\/a> to create an engaging and whimsical identity that transports consumers on a tropical escape. The design focuses on vibrant, joyful visuals, a playful tone, and sensory-driven elements like silk-screened jars that highlight the creamy product inside.<\/p>\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/ucarecdn.com\/f854eb41-abc2-4034-81b4-a5838726ebee\/-\/format\/auto\/-\/quality\/smart\/-\/preview\/2048x2048\/\" alt=\"\" class=\"wp-image-376088\" srcset=\"https:\/\/ucarecdn.com\/f854eb41-abc2-4034-81b4-a5838726ebee\/-\/format\/auto\/-\/quality\/smart\/-\/preview\/150x150\/ 150w, https:\/\/ucarecdn.com\/f854eb41-abc2-4034-81b4-a5838726ebee\/-\/format\/auto\/-\/quality\/smart\/-\/preview\/300x300\/ 300w, https:\/\/ucarecdn.com\/f854eb41-abc2-4034-81b4-a5838726ebee\/-\/format\/auto\/-\/quality\/smart\/-\/preview\/1024x1024\/ 1024w, https:\/\/ucarecdn.com\/f854eb41-abc2-4034-81b4-a5838726ebee\/-\/format\/auto\/-\/quality\/smart\/-\/preview\/1536x1536\/ 1536w, https:\/\/ucarecdn.com\/f854eb41-abc2-4034-81b4-a5838726ebee\/-\/format\/auto\/-\/quality\/smart\/-\/preview\/2048x2048\/ 2048w, https:\/\/ucarecdn.com\/f854eb41-abc2-4034-81b4-a5838726ebee\/-\/format\/auto\/-\/quality\/smart\/-\/preview\/100x100\/ 100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n<figure class=\"wp-block-pullquote alignwide\">\n<blockquote>\n<p><strong>Brief:<\/strong><\/p>\n<p>Joli is a revolutionary coconut dessert that redefines indulgence. With its light, creamy texture and burst of fresh, natural fruit flavours, Joli invites consumers on a tropical taste adventure. Bringing a unique dessert experience to the Australian market, Joli presented Watts Design with the challenge of bridging the gap between a new concept and consumer understanding. Our goal was to craft a multi-sensory brand experience that would entice consumers to join the adventure.<\/p>\n<p><strong>Solution:<\/strong><\/p>\n<p>We crafted a cohesive brand experience for this new dessert concept that engages all the senses. Starting with naming development, we created the name \u201cJoli\u201d and then explored a playful brand identity centred around joy and delight. To complement this whimsical feel, we developed a vibrant visual language bursting with tropical colours and mouth-watering photography. We further enhanced the experience by silk-screening the Joli brand directly onto the jar, showcasing the product\u2019s creamy texture and creating a tactile connection with the brand. This holistic brand approach invites consumers on a sensory journey and brings the Joli story to life.<\/p>\n<p><cite>\u2013 Watts Design<\/cite><\/p><\/blockquote>\n<\/figure>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/joli-takes-you-on-a-tropical-escape-with-watts-designs-joyful-branding\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Joli, a coconut jelly dessert brand, teamed up with Watts Design to create an engaging and whimsical identity that transports consumers on a tropical escape. The design focuses on vibrant, joyful visuals, a playful tone, and sensory-driven elements like silk-screened jars that highlight the creamy product inside. Brief: Joli is a revolutionary coconut dessert that [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-1975","post","type-post","status-publish","format-standard","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/1975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1975"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/1975\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}