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Despite what my postman (shout out to Nicholas) might think, I\u2019m technically not an influencer. However, I do receive a lot of PR kits and boxes because of what I do for a living. From Sephora\u2019s advent calendar and Aura Bora twelve packs to AriZona Hard Green Tea and General Mills\u2019 mini cereal, I\u2019ve had my fair share of kits end up on my doorstep.\u00a0<\/p>\n
While I\u2019m extremely grateful that I have the opportunity to try new products, taste new snacks, and drink new beverages (as is my fiance), there comes a point where you wonder why some brands aren\u2019t doing things differently. And as someone who isn\u2019t an actual influencer, I can\u2019t even imagine what people who get PR boxes for a living think.\u00a0<\/p>\n
Sure, there\u2019s chatter about how wasteful these PR boxes can be, but I have yet to find anything about how brands can improve them; I\u2019ve only seen critical articles about them. A piece<\/a>\u00a0on AdAge ran last year talked about how wasteful influencer gifting can be, but it doesn\u2019t offer any advice on improving or doing better. If you\u2019re going to critique, at least add some element of constructive criticism.<\/p>\n<\/div>\n