{"id":2157,"date":"2024-09-06T01:00:00","date_gmt":"2024-09-06T05:00:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=2157"},"modified":"2024-09-06T01:00:00","modified_gmt":"2024-09-06T05:00:00","slug":"sorbidos-bold-grapefruit-tequila-concept-reminds-us-that-we-all-love-a-good-spritz","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=2157","title":{"rendered":"Sorbido\u2019s Bold Grapefruit Tequila Concept Reminds Us That We All Love a Good Spritz"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Design student <a href=\"https:\/\/www.instagram.com\/thelogolassie\/\">Morgan Hastie\u2019s<\/a> Sorbido concept brings a bold twist to tequila, blending grapefruit-infused flavors with design elements inspired by ancient Mexican art. The branding and packaging aim to appeal to a modern, predominantly female, audience.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-via-morgan-hastie\">Via Morgan Hastie:<\/h2>\n<p><em>I designed the brand identity, and packaging for an imaginary Grapefruit infused tequila brand, inspired by the natural flavours, ancient Mexican art and carvings but with a premium feel that appeals to an 18-30s predominantly-female market. I created the mockup bases using Ai, but all design elements and photoshopping was done by me. I wanted to elevate how I brought this project to life.<\/em><\/p>\n<\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/sorbidos-bold-grapefruit-tequila-concept-channels-mexican-art-for-a-premium-feel\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Design student Morgan Hastie\u2019s Sorbido concept brings a bold twist to tequila, blending grapefruit-infused flavors with design elements inspired by ancient Mexican art. The branding and packaging aim to appeal to a modern, predominantly female, audience. Via Morgan Hastie: I designed the brand identity, and packaging for an imaginary Grapefruit infused tequila brand, inspired by [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2158,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-2157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/2157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2157"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/2157\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/2158"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}