{"id":2181,"date":"2024-09-08T20:15:00","date_gmt":"2024-09-09T00:15:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=2181"},"modified":"2024-09-08T20:15:00","modified_gmt":"2024-09-09T00:15:00","slug":"the-cvs-beauty-brands-bold-new-design-delights-consumers-and-drives-heart-y-sales-growth","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=2181","title":{"rendered":"The CVS Beauty Brand\u2019s Bold New Design Delights Consumers and Drives Heart-y Sales Growth"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>According to an article in Forbes earlier this year, the\u00a0<a target=\"_blank\" href=\"https:\/\/www.forbes.com\/sites\/gregpetro\/2024\/03\/01\/big-retails-trending-brand-is-private-label-led-by-gen-z\/\" rel=\"noreferrer noopener\">next big thing in retail is private-label.<\/a>\u00a0Store brands are outpacing their national-brand counterparts in sales growth and, in many cases, are rapidly encroaching on market share.<\/p>\n<p>That might prompt some store-brand stalwarts to double down on what has worked for them in the past regarding package design. Yet CVS Pharmacy did the opposite, jettisoning its established beauty brand name in favor of a fresh and original new look that placed the products themselves\u2014rather than the brand\u2014at the forefront. The portfolio-wide reimagining of the CVS Beauty Brand packaging paid off immensely in consumer response and boosted sales, not to mention this year\u2019s grand prize win in the\u00a0<a target=\"_blank\" href=\"https:\/\/www.designalytics.com\/designalytics-effectiveness-awards\" rel=\"noreferrer noopener\">Designalytics Effectiveness Awards.<\/a>\u00a0<\/p>\n<figure class=\"wp-block-image alignwide size-large\"><\/figure>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/the-cvs-beauty-brands-bold-new-design-delights-consumers-and-drives-heart-y-sales-growth\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to an article in Forbes earlier this year, the\u00a0next big thing in retail is private-label.\u00a0Store brands are outpacing their national-brand counterparts in sales growth and, in many cases, are rapidly encroaching on market share. That might prompt some store-brand stalwarts to double down on what has worked for them in the past regarding package [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2182,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-2181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/2181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2181"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/2181\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/2182"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}