{"id":2219,"date":"2024-09-09T22:13:00","date_gmt":"2024-09-10T02:13:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=2219"},"modified":"2024-09-09T22:13:00","modified_gmt":"2024-09-10T02:13:00","slug":"how-to-catch-the-frag-heads-heart","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=2219","title":{"rendered":"How to Catch the Frag Head\u2019s Heart"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>To put it mildly, it\u2019s an\u00a0<em>interesting<\/em>\u00a0time for the fragrance industry.\u00a0<\/p>\n<p>For one, its audience is suddenly expanding, thanks to an onslaught of fresh demographics like\u00a0<a target=\"_blank\" href=\"https:\/\/www.nytimes.com\/2024\/05\/19\/style\/designer-cologne-fragrance-teen-boys.html\" rel=\"noreferrer noopener\">teen boys<\/a>\u00a0who\u2019ve joined the ranks as spritzers. But it\u2019s a segment that\u2019s also deepening due to the rise of an uber-passionate subculture known as \u201cfrag heads.\u201d Think sneakerheads, except they get hopped up on fragrances. Their reliably inspired, fervent online discussions on PerfumeTok and dedicated forums expose an intriguing paradox.<\/p>\n<p>While perhaps our most powerful sense, scent is also our most local. Even familiar aromas are practically impossible to recall when we\u2019re out of sniffing distance.\u00a0 And yet, it doesn\u2019t seem to matter. Fragrance is flourishing via URL despite only experiencing it in IRL.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/how-to-catch-the-frag-heads-heart\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To put it mildly, it\u2019s an\u00a0interesting\u00a0time for the fragrance industry.\u00a0 For one, its audience is suddenly expanding, thanks to an onslaught of fresh demographics like\u00a0teen boys\u00a0who\u2019ve joined the ranks as spritzers. But it\u2019s a segment that\u2019s also deepening due to the rise of an uber-passionate subculture known as \u201cfrag heads.\u201d Think sneakerheads, except they get [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-2219","post","type-post","status-publish","format-standard","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/2219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2219"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/2219\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}