{"id":2231,"date":"2024-09-10T00:34:00","date_gmt":"2024-09-10T04:34:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=2231"},"modified":"2024-09-10T00:34:00","modified_gmt":"2024-09-10T04:34:00","slug":"what-if-you-made-the-price-the-packaging-serviceplan-does-just-that-for-german-grocery-chain-penny","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=2231","title":{"rendered":"What If You Made the Price the Packaging? Serviceplan Does Just That For German Grocery Chain Penny"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><a href=\"https:\/\/www.house-of-communication.com\/de\/en\/brands\/serviceplan.html\">Serviceplan<\/a> has collaborated with PENNY, a German discount grocery chain to introduce a unique and disruptive packaging design that prominently features the product\u2019s low price as the main visual element. <\/p>\n<p>And for a private label brand, well, that\u2019s not too shabby an idea, and at least visually, it\u2019s pretty gosh darn compelling.<\/p>\n<p>This creative approach doubles down on PENNY\u2019s commitment to delivering low prices to their customers. The design is being rolled out as a special edition across Germany, highlighting five essential products.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/what-if-you-made-the-price-the-packaging-serviceplan-does-just-that-for-german-grocery-chain-penny\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Serviceplan has collaborated with PENNY, a German discount grocery chain to introduce a unique and disruptive packaging design that prominently features the product\u2019s low price as the main visual element. And for a private label brand, well, that\u2019s not too shabby an idea, and at least visually, it\u2019s pretty gosh darn compelling. This creative approach [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-2231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/2231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2231"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/2231\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/2232"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}