{"id":2279,"date":"2024-09-11T04:28:24","date_gmt":"2024-09-11T08:28:24","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=2279"},"modified":"2024-09-11T04:28:24","modified_gmt":"2024-09-11T08:28:24","slug":"some-days-magna-design-is-a-very-modern-take-on-sports-drinks","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=2279","title":{"rendered":"Some Days\u2019 Magna Design is a Very Modern Take On Sports Drinks"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Telling people they\u2019re dehydrated and need more electrolytes via tasty beverages is nothing new. Gatorade has been doing this successfully for decades.<\/p>\n<p>The basic premise of hydration boosting remains the same, but the consumer has indeed changed. With a new need to focus on younger Millennials and Generation Z,\u00a0<a target=\"_blank\" href=\"https:\/\/thedieline.com\/pepsico-design-and-innovation-partners-with-vault49-to-refresh-fitness-water-propel\/\" rel=\"noreferrer noopener\">established brands<\/a>\u00a0are giving themselves refreshes to maintain relevancy, while start-ups are designed with this key demographic in mind.<\/p>\n<figure class=\"wp-block-image aligncenter size-full\"><\/figure>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/some-days-magna-design-is-a-very-modern-take-on-sports-drinks\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Telling people they\u2019re dehydrated and need more electrolytes via tasty beverages is nothing new. Gatorade has been doing this successfully for decades. The basic premise of hydration boosting remains the same, but the consumer has indeed changed. With a new need to focus on younger Millennials and Generation Z,\u00a0established brands\u00a0are giving themselves refreshes to maintain [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2280,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[1127,1128,1129],"class_list":["post-2279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-electrolytes","tag-functional-beverage","tag-magna"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/2279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2279"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/2279\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/2280"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}