{"id":2289,"date":"2024-09-10T12:06:53","date_gmt":"2024-09-10T16:06:53","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=2289"},"modified":"2024-09-10T12:06:53","modified_gmt":"2024-09-10T16:06:53","slug":"sec-charges-keurig-dr-pepper-for-misleading-k-cup-recyclability-claims","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=2289","title":{"rendered":"SEC charges Keurig Dr Pepper for misleading K-Cup recyclability claims"},"content":{"rendered":"


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Keurig Dr Pepper Keurig system. Credit: Billy F Blume Jr<\/figcaption><\/figure>\n<\/p><\/div>\n

The US Securities and Exchange Commission (SEC) has fined Keurig Dr Pepper<\/a> (KDP) $1.5m for \u201cinaccurate\u201d recyclability claims regarding its K-Cup beverage pods.<\/p>\n

In its annual reports for 2019 and 2020, KDP said its testing facilities for its K-Cup pods had \u201cvalidated\u201d their recyclability.<\/p>\n

However, the SEC found the beverage behemoth had not disclosed that two of the largest recycling companies in the US had \u201cexpressed significant concerns\u201d about the \u201ccommercial feasibility of curbside recycling\u201d of the product and that they would not be accepting them.<\/p>\n

\u201cPublic companies must ensure that the reports they file with the SEC are complete and accurate. When a company speaks to an issue in its annual report, they are required to provide information necessary for investors to get the full picture on that issue so that investors can make educated investment decisions,\u201d John Dugan, associate director of the SEC\u2019s Boston regional office, said.<\/p>\n

KDP has agreed to a cease and desist order from the SEC and \u2013 without \u201cadmitting or denying\u201d the SEC findings \u2013 is paying a civil penalty of $1.5m.<\/p>\n

\u201cWe are pleased to have reached an agreement that fully resolves this matter. Our K-Cup pods are made from recyclable polypropylene plastic, which is widely accepted in curbside recycling systems across North America,\u201d a spokesperson for KDP said.<\/p>\n

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