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This Kombucha originates in Lombok, Indonesia, where its paradise beaches attract hundreds of surfers eager to ride the waves.<\/p>\n
When you surf, you spend a lot of time under the sun and in the salty water, so once you come out of the sea, the first thing you seek is to refresh yourself with a drink that hydrates you. What better way to do this than with something artisanal and flavored with local fruit?<\/p>\n
The background illustrations of each variant are inspired by the surfers themselves, who, with their laid-back outfits always ready for the board, exude a cool and colorful vibe. This is reflected in the contrasting yet slightly sun- and water-faded color harmony. The landscapes also provided fluidity in the strokes and the magical combination of shapes and textures.<\/p>\n
The typography clearly references the style surfers use to mark their boards, caps, bags, helmets, and even bikes \u2013 hand script.<\/p>\n
The shoot was the perfect ending for this project, where we patiently waited on a Kuta beach for the surfers to come out thirsty and try this new Kombucha, allowing us to capture the product in its natural setting: surfing, the beach, and the sea.<\/p>\n