{"id":2330,"date":"2024-09-13T02:00:00","date_gmt":"2024-09-13T06:00:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=2330"},"modified":"2024-09-13T02:00:00","modified_gmt":"2024-09-13T06:00:00","slug":"the-power-of-simplicity-and-color-in-yoggs-protein-packed-packaging","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=2330","title":{"rendered":"The Power of Simplicity and Color in Yogg\u2019s Protein-Packed Packaging"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Yogg, a high-protein yogurt dessert, was brought to life by <a href=\"https:\/\/www.antoniaskaraki.com\/\">A.S. Strategy Branding &amp; Communication<\/a>, which developed a clean, bold design that reflects the product\u2019s strength and health-focused qualities.<\/p>\n<figure class=\"wp-block-image alignwide size-large\"><img data-blink-src=\"https:\/\/ucarecdn.com\/b9a651e7-35d8-40e5-be6d-852e1b68ec72\/\" alt=\"\" class=\"wp-image-376142\"\/><\/figure>\n<figure class=\"wp-block-pullquote alignwide\">\n<blockquote>\n<p>Yogg is a high-protein yoghurt dessert that combines the benefits of yoghurt and egg whites. Offering 18-20% protein, low fat, and being lactose-free, Yogg is crafted for fitness enthusiasts and those seeking a healthy diet.<\/p>\n<p>The name \u201cYogg\u201d merges \u2018yog\u2019 from yoghurt and \u2018g\u2019 from egg, signifying double nutritional value with its distinctive double \u2018g\u2019. This memorable and playful name adds a unique touch to the product.<\/p>\n<p>The design emphasises simplicity and strength. The logo features a bold, rounded font with a paper-cut technique, where the stacked letters visually represent the process of building a strong, resilient body. The \u2018yo\u2019 remains straight, while the \u2018gg\u2019 is slightly tilted, creating a dynamic and energetic effect that enhances brand recognition.<\/p>\n<p>The packaging moves away from conventional black, opting for a vibrant dark blue that offers a fresh and appealing look. This colour choice not only sets Yogg apart on the shelf but also conveys a sense of balance and calm. The packaging features dynamic fruit illustrations that highlight the variety of flavours, with close-up shots and vibrant colours that exude vitality and promise the product\u2019s delightful taste and freshness.<\/p>\n<p><cite>\u2013 A.S. Strategy Branding &amp; Communication<\/cite><\/p><\/blockquote>\n<\/figure>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/the-power-of-simplicity-and-color-in-yoggs-protein-packed-packaging\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yogg, a high-protein yogurt dessert, was brought to life by A.S. Strategy Branding &amp; Communication, which developed a clean, bold design that reflects the product\u2019s strength and health-focused qualities. Yogg is a high-protein yoghurt dessert that combines the benefits of yoghurt and egg whites. Offering 18-20% protein, low fat, and being lactose-free, Yogg is crafted [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-2330","post","type-post","status-publish","format-standard","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/2330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2330"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/2330\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}