{"id":2346,"date":"2024-09-13T08:25:33","date_gmt":"2024-09-13T12:25:33","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=2346"},"modified":"2024-09-13T08:25:33","modified_gmt":"2024-09-13T12:25:33","slug":"7up-unveils-new-packaging-in-brand-refresh","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=2346","title":{"rendered":"7UP unveils new packaging in brand refresh"},"content":{"rendered":"


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The refreshed look aims to modernise the beverage\u2019s visual appeal while staying true to the brand\u2019s heritage. Credit: PepsiCo.<\/figcaption><\/figure>\n<\/p><\/div>\n

7UP has unveiled a revamped packaging design, marking the first significant update to its visual identity in more than seven years.<\/p>\n

The redesign not only aims to modernise the brand\u2019s look but also reflects a focus on enhancing the product\u2019s packaging to appeal to contemporary consumers and international markets.<\/p>\n

Heritage meets modern packaging design<\/h2>\n

The new packaging honours 7UP\u2019s longstanding heritage as the original lemon-lime soda while introducing modern elements to reflect the brand\u2019s evolving identity.<\/p>\n

Central to the redesign is the retention of 7UP\u2019s iconic green colour, which has been a core feature of its packaging for decades.<\/p>\n

However, the new design introduces a dynamic palette of citrus-inspired hues, intended to evoke freshness and vitality, closely linked to the soda\u2019s crisp flavour.<\/p>\n

The design team placed a strong emphasis on balancing the brand\u2019s historical identity with modern trends in packaging.<\/p>\n

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