{"id":2358,"date":"2024-09-15T21:56:00","date_gmt":"2024-09-16T01:56:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=2358"},"modified":"2024-09-15T21:56:00","modified_gmt":"2024-09-16T01:56:00","slug":"johnnie-walker-launches-the-worlds-lightest-whisky-glass-bottle","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=2358","title":{"rendered":"Johnnie Walker Launches the World\u2019s Lightest Whisky Glass Bottle"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Diago-owned Johnnie Walker recently unveiled the world\u2019s lightest 700ml whisky bottle at the London Design Festival. The glass bottle houses Johnnie Walker Blue and weighs only 180 grams, or about six and \u2153 ounces, without the cap. The new bottle is called \u201cJohnnie Walker Blue Ultra,\u201d and besides being a but of a mouthful, its name alludes to the extreme lightweighting the new design achieved compared to conventional Johnnie Walker bottles.<\/p>\n<p>As an exercise in design and innovation, Johnnie Walker collaborated with outside expert glassmakers to push the boundaries of what\u2019s possible in luxury spirit packaging. The brand saw a trend among luxury categories of spirit packaging going from \u201cheavy\u201d to \u201cdelicate\u201d and used that as the inspiration for the exploratory exercise.<\/p>\n<figure class=\"wp-block-image aligncenter size-full\"><\/figure>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/johnnie-walker-launches-the-worlds-lightest-whisky-glass-bottle\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Diago-owned Johnnie Walker recently unveiled the world\u2019s lightest 700ml whisky bottle at the London Design Festival. The glass bottle houses Johnnie Walker Blue and weighs only 180 grams, or about six and \u2153 ounces, without the cap. The new bottle is called \u201cJohnnie Walker Blue Ultra,\u201d and besides being a but of a mouthful, its [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2359,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[1146,471,1147],"class_list":["post-2358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-diageo","tag-lightweighting","tag-whisky"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/2358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2358"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/2358\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/2359"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}