{"id":2396,"date":"2024-09-16T23:20:00","date_gmt":"2024-09-17T03:20:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=2396"},"modified":"2024-09-16T23:20:00","modified_gmt":"2024-09-17T03:20:00","slug":"banzas-mac-cheese-packaging-gets-an-ooey-gooey-refresh","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=2396","title":{"rendered":"Banza\u2019s Mac &amp; Cheese Packaging Gets an Ooey-Gooey Refresh"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Banza, the pasta brand that uses chickpeas to make its range of products gluten-free and protein-packed, recently updated the packaging for its mac-and-cheese line, making some changes that could hint at a shift in branding for Banza.<\/p>\n<p>The chickpea-loving brand has always stood out for its better-for-you qualities. However, its bright orange packaging breaks from the usual conventions of the instant mac and cheese category, contrasting Kraft\u2019s blue-dominated boxes.<\/p>\n<p>The new packaging, courtesy of the brand\u2019s in-house team and\u00a0<a target=\"_blank\" href=\"https:\/\/www.ramblinjan.co\/\" rel=\"noreferrer noopener\">Ramblin\u2019 Jan<\/a>, retains the bright Banza orange, complemented by white and cheddar-yellow-colored elements. The brand went viral thanks to the eye-popping packaging, so why mess with what\u2019s still working? However, bowls of mac and cheese shot from above have been replaced with close-ups of individual pasta pieces thickly coated in dripping cheese sauce.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/banzas-mac-and-cheese-packaging-gets-an-ooey-gooey-refresh\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Banza, the pasta brand that uses chickpeas to make its range of products gluten-free and protein-packed, recently updated the packaging for its mac-and-cheese line, making some changes that could hint at a shift in branding for Banza. The chickpea-loving brand has always stood out for its better-for-you qualities. However, its bright orange packaging breaks from [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2397,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[1162],"class_list":["post-2396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-banza"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/2396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2396"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/2396\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/2397"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}