{"id":2404,"date":"2024-09-17T02:17:20","date_gmt":"2024-09-17T06:17:20","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=2404"},"modified":"2024-09-17T02:17:20","modified_gmt":"2024-09-17T06:17:20","slug":"brand-design-drives-the-reusability-revolution","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=2404","title":{"rendered":"Brand design drives the reusability revolution"},"content":{"rendered":"
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\n\n \n <\/picture>Brands are realising the value of reusability in design, both as a marketing tool and a waste solution \/ Credit: one photo via Shutterstock<\/figcaption><\/figure>\n<\/p><\/div>\n
In the dynamic world of packaging, sustainability is no longer just an option\u2014it\u2019s a necessity. Consumers are increasingly demanding eco-friendly solutions, and packaging has evolved from being a mere container to a crucial element of brand identity.<\/p>\n
Roberto Visconti, Business Development Manager at Trivium Packaging, highlights the growing consumer appetite for reusable and recyclable packaging.<\/p>\n
\u201cWe know through multiple years of consumer research, encapsulated in our Buying Green Reports, that people want more recyclable and reusable packaging,\u201d Visconti states.<\/p>\n
This shift is significant, with 80% of consumers expressing interest in refillable packaging and 71% already reusing bottles and shopping bags.<\/p>\n
However, convenience remains a decisive factor in purchasing decisions, and the availability of reusable options still varies. Visconti emphasises the importance of brand design in addressing this challenge.<\/p>\n
\u201cIf consumers plan to reuse packaging, it becomes similar to an interior decision, as the vessel becomes a permanent feature in the home. High-quality brand design is crucial to promoting the reuse of metal packaging,\u201d he explains.<\/p>\n
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