{"id":2446,"date":"2024-09-18T06:37:02","date_gmt":"2024-09-18T10:37:02","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=2446"},"modified":"2024-09-18T06:37:02","modified_gmt":"2024-09-18T10:37:02","slug":"ketel-one-launches-accessible-qr-code-on-packaging","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=2446","title":{"rendered":"Ketel One launches accessible QR code on packaging\u00a0"},"content":{"rendered":"


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The latest packaging will be made available this month. Credit: Ketel One Family Made Vodka\/PR Newswire. <\/figcaption><\/figure>\n<\/p><\/div>\n

Ketel One, a family-made vodka brand created by Nolet Distillery in the Netherlands, has introduced accessible QR codes on its packaging, claiming it to be the first spirit brand to do so.\u00a0<\/p>\n

The accessible on-bottle QR (AQR) code is designed to assist consumers who are blind or have poor vision, allowing them to easily identify products and access detailed product information.\u00a0\u00a0<\/p>\n

This initiative underscores Ketel One\u2019s commitment to delivering exceptional spirits to all cocktail enthusiasts.\u00a0<\/p>\n

The AQR codes will be featured on Ketel One Vodka\u2019s bottled Espresso Martini and Cosmopolitan products from The Cocktail Collection, set to hit shelves this month.\u00a0\u00a0<\/p>\n

This technology is compatible with leading accessibility apps such as Microsoft<\/a> Seeing AI, Be My Eyes, and Envision, enabling users to unlock distance detection and obtain product information by scanning the AQR code.\u00a0<\/p>\n

Upon scanning, the user\u2019s phone will announce the product category and its physical distance from the user, utilising text-to-speech and enhanced font size.\u00a0\u00a0<\/p>\n

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