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Nestl\u00e9 Confectionery<\/a> is trialing Accessible QR codes<\/a> on two of its beloved brands, KitKat and Quality Street, to help shoppers who are living with sight loss access product information more easily.<\/p>\n The new QR codes are out now on KitKat two finger multipacks while Quality Street will also host the accessible codes across its permanent range.<\/p>\n In the UK alone, more than two million people are living with sight loss, and around 340,000 of these people are registered as blind or partially sighted.\u00a0<\/p>\n The innovative QR codes, powered by Zappar technology, allow blind and partially sighted shoppers to easily retrieve essential product information. \u00a0<\/p>\n Shoppers will be able to scan the Accessible QR codes on their phones using existing apps already used by the blind and partially sighted community, meaning there is no need for additional downloads. \u00a0<\/p>\n When scanning the enhanced QR code, shoppers receive structured information tailored to their specific needs, including details on allergens, dietary requirements and usage instructions. The information is presented via standard accessible features such as large fonts and audible screen reader technology, ensuring accessibility for all. \u00a0 \u00a0<\/p>\n