{"id":2615,"date":"2024-09-25T00:26:00","date_gmt":"2024-09-25T04:26:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=2615"},"modified":"2024-09-25T00:26:00","modified_gmt":"2024-09-25T04:26:00","slug":"has-infantilized-branding-and-marketing-gone-too-far","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=2615","title":{"rendered":"Has Infantilized Branding and Marketing Gone Too Far?"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><a target=\"_blank\" href=\"https:\/\/thedieline.com\/grow-the-fck-up-and-stop-worrying-about-capri-sun-pouches\/\" rel=\"noreferrer noopener\">Capri-Sun<\/a>\u00a0recently worked adults into a tizzy by announcing a new packaging design that the brand will use to extend its reach into the Ready-to-Drink (RTD) segment.\u00a0<\/p>\n<p>By \u201cnew,\u201d we mean a regular old plastic bottle. Individual pouches aren\u2019t ideal for places where RTD bottles and cans are prevalent, like convenience store coolers.<\/p>\n<p>What Capri-Sun\u00a0<em>didn\u2019t<\/em>\u00a0do, however, was announce that the bottles would replace its signature pouches. Of course, that didn\u2019t stop mostly folks of the millennial demographic from lamenting the departure of the unique packaging, never mind that most of these adults haven\u2019t sipped on a Capri-Sun in ages, save for the rare pouch pilfered from their kids\u2019 stash. The uproar over what was essentially a nothing burger signifies a much larger cultural trend of\u00a0infantilized marketing and, by extension, branding and packaging design. I\u2019m not going to say that we\u2019re in a period of cultural decline or that adults today are trying to eschew maturity because I don\u2019t know if either is the case.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/has-infantilized-branding-and-marketing-gone-too-far\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Capri-Sun\u00a0recently worked adults into a tizzy by announcing a new packaging design that the brand will use to extend its reach into the Ready-to-Drink (RTD) segment.\u00a0 By \u201cnew,\u201d we mean a regular old plastic bottle. Individual pouches aren\u2019t ideal for places where RTD bottles and cans are prevalent, like convenience store coolers. What Capri-Sun\u00a0didn\u2019t\u00a0do, however, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2616,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-2615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/2615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2615"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/2615\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/2616"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}