{"id":2680,"date":"2024-09-26T08:37:21","date_gmt":"2024-09-26T12:37:21","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=2680"},"modified":"2024-09-26T08:37:21","modified_gmt":"2024-09-26T12:37:21","slug":"angel-soft-expands-ad-campaign-into-new-brand-identity-with-help-from-soulsight","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=2680","title":{"rendered":"Angel Soft Expands Ad Campaign Into New Brand Identity With Help From Soulsight"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Georgia-Pacific\u2019s Angel Soft toilet paper brand has featured a photorealistic baby in its brand identity and packaging since its 1987 launch.\u00a0<\/p>\n<p>Last year, however, Angel Soft has been moving its brand identity in a different direction. It started with an animated\u00a0<a target=\"_blank\" href=\"https:\/\/youtu.be\/Qt6Y9JDKxes?si=uJt1sP0BYdPdkXNJ\" rel=\"noreferrer noopener\">commercial<\/a>\u00a0introducing a new Pixar-esque Angel and a supporting cast of cherubic colleagues set in a fictional Angel Soft factory.<\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><\/figure>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/angel-soft-expands-ad-campaign-into-new-brand-identity-with-help-from-soulsight\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Georgia-Pacific\u2019s Angel Soft toilet paper brand has featured a photorealistic baby in its brand identity and packaging since its 1987 launch.\u00a0 Last year, however, Angel Soft has been moving its brand identity in a different direction. It started with an animated\u00a0commercial\u00a0introducing a new Pixar-esque Angel and a supporting cast of cherubic colleagues set in a [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[1285],"class_list":["post-2680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-angel-soft"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/2680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2680"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/2680\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/2681"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}