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Albertsons Companies, Inc.<\/a> has announced the launch of Bee Lightly, the newest addition to the company\u2019s Own Brands wine portfolio, distinguished by its unique flat bottle design crafted from 100% recycled polyethylene terephthalate (PET)<\/a>. This innovative approach to wine packaging<\/a> marks a first in the U.S. market, underscoring a commitment to recycled packaging solutions without compromising on the quality and flavor of wine that customers expect. With 91-point ratings from The Tasting Panel, both the 2022 Bee Lightly Chardonnay and the 2023 Bee Lightly Ros\u00e9 were developed with shoppers in mind, offering acclaimed French wines that are affordable and create a delightful experience with every sip.<\/p>\n \u201cAt Albertsons Cos., we are continuously looking for ways to distinguish ourselves within the wine sector and to expand our diverse selection of quality wines for our customers,\u201d said Curtis Mann, Master of Wines at Albertsons Cos. \u201cBy launching our new Bee Lightly selection, we are offering shoppers quality, affordable wines from France while also redefining wine packaging standards.\u201d<\/p>\n Bee Lightly is available at select Albertsons Cos. stores including Albertsons, Safeway, Vons, Jewel-Osco and ACME, and for delivery soon through Vine & Cellar in California. The new wines feature carefully selected chardonnay and ros\u00e9 varietals sourced from the up-and-coming H\u00e9rault and Limoux regions.<\/p>\n Bringing Bee Lightly wines to Albertsons Cos. stores was a collaborative effort focused on customers. Albertsons Cos.\u2019 Own Brands team, along with Mann, partnered with WX Brands, known for creating wine brands for global retailers, and Packamama, a climate tech packaging company committed to promoting a lower carbon future in the beverage industry, to develop Bee Lightly.<\/p>\n This new line of wines is distinguished by Packamama\u2019s signature flat bottle design, made from recycled PET, a material that is 87% lighter than the material used for traditional glass bottles<\/a>, and is recyclable. Packamama\u2019s innovative flat packaging design has a smaller environmental footprint compared to conventional wine bottle shapes by reducing transportation related emissions, and the unique flat-pack shape also enhances logistic efficiency, enabling the transportation of nearly twice as many products on a single pallet. Bee Lightly in this Packamama bottle used 44% fewer pallets for shipping compared to standard glass bottles.<\/p>\n \u201cThe introduction of Bee Lightly into our Own Brands portfolio marks an innovative partnership and venture into wine packaging, highlighting our dedication to product quality and environmental stewardship,\u201d said Brandon Brown, SVP of Own Brands at Albertsons Cos. \u201cAdditionally, we know that consumers today understand and recognize the quality and value that private label products can offer, which is why we\u2019re pleased to unveil Bee Lightly premium wine varietals that deliver on quality and flavor at an affordable price.\u201d<\/p>\n To learn more about Bee Lightly, please click here<\/a>.<\/p>\n<\/div>\n\n