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Trace, the leading provider of trace mineral-based supplements for more than 50 years formerly known as Trace Minerals, has announced the launch of its new brand identity and product packaging<\/a>. Trace emphasizes consumer education, quality ingredients, with multiple delivery formats, addressing mineral insufficiencies. Trace is also highlighting its commitment to scientific research and sustainable sourcing practices.<\/p>\n As nutrient inadequacies remain a concern, Trace offers an optimal solution designed to support mineral intake and promote overall health and well-being. Its hero product, ConcenTrace Mineral Drops, adds a full spectrum of naturally occurring ionic trace minerals to an everyday routine. Harvesting from ponds in the Great Salt Lake, Trace has developed a uniquely innovative concentration process through solar evaporation technology to create a naturally potent complex that provides the necessary trace minerals that help the body absorb essential nutrients and vitamins. ConcenTrace is included in 99% of the brand\u2019s products and will now be prominently featured on each product that contains this proprietary ingredient.<\/p>\n Trace\u2019s updated packaging is modern and relevant, while emphasizing the key benefits of each product alongside its unique delivery method, allowing customers to quickly and easily identify how to integrate the products into their everyday routines. The new branding is reflected for all products across Trace\u2019s seven categories including ConcenTrace, Minerals and Multivitamins, Active, Wellness, Ancestral, Kids, and Pets.<\/p>\n \u201cWe are utilizing this moment to better educate our retail clients and customers on the power of ionic minerals. Trace\u2019s legacy ingredients are built on its established brand heritage over the last 50 years, and we\u2019re eager to showcase how we\u2019re continuing to innovate and formulate products for the future,\u201d said Matt Kilts, Chief Executive Officer at Trace. \u201cMineral depleted soils have created a prevalent issue in human health with mineral insufficiency continuing to impact efforts to maintain a healthy lifestyle. Our mission remains steadfast to remineralize the world, and we look forward to continuing this work under our enhanced brand identity.\u201d<\/p>\n In addition to the new packaging and brand name, Trace is marking the moment and its commitment to ongoing development of formulations, formats, sustainability<\/a> practices, and product research, including:<\/p>\n \u201cOur award-winning brand is already launched globally, but with this exciting revitalization we\u2019re armed to make even greater waves abroad through an innovative and modernized lens,\u201d said Linnette Reindel, Chief Marketing Officer. \u201cWe own the drop\u201d is more than a tag line. We lean in on mineral-infused drops that will uplift the health and wellbeing of everyone across the world who embarks on a ConcenTrace journey.”<\/p>\n Trace has won the Natural Choice Awards from Whole Foods Magazine, and its products have been recognized by the Mindful Awards who highlight conscious companies. Its products have also earned the GMP certification for best practices in manufacturing and commitment to safety by the independent, internationally recognized NSF organization for public health standards.<\/p>\n Retailers and customers can expect the new packaging on their store shelves and online this fall. Trace products are available at The Vitamin Shoppe, Wegmans, GNC, Walgreens, Whole Foods, Walmart, and more. For more information about Trace, visit www.traceminerals.com<\/a>.<\/p>\n<\/div>\n\n