{"id":2694,"date":"2024-09-26T18:07:55","date_gmt":"2024-09-26T22:07:55","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=2694"},"modified":"2024-09-26T18:07:55","modified_gmt":"2024-09-26T22:07:55","slug":"another-cola-and-rum-rtd-has-entered-the-chat-get-ready-for-captain-morgan-and-pepsi-max","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=2694","title":{"rendered":"Another Cola and Rum RTD Has Entered the Chat; Get Ready For Captain Morgan and Pepsi Max"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>A new front has opened in the cola war, this time fueled by rum. Following the announcement of Coca-Cola and Bacardi\u2019s Cuba Libre Ready-to-Drink (RTD) cocktail, Diageo\u2019s Captain Morgan and Pepsi Max have launched their own RTD in the UK.<\/p>\n<p>The new premixed cocktail comes in 355ml and 250ml slim cans featuring similar designs. The packaging design features Pepsi Max and Diageo\u2019s spiced rum brand. However, Captain Morgan\u2019s famous buccaneer mascot occupies the top half in his signature pose of one leg resting atop a laying barrel. It makes sense for the spirit to get top billing. No one orders a \u201ccola and rum,\u201d after all.<\/p>\n<p>The bottom half of the can label is black, with a sizable Pepsi logo in the middle and \u201cMax\u201d underneath.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/another-cola-and-rum-rtd-has-entered-the-chat-get-ready-for-captain-morgan-and-pepsi-max\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new front has opened in the cola war, this time fueled by rum. Following the announcement of Coca-Cola and Bacardi\u2019s Cuba Libre Ready-to-Drink (RTD) cocktail, Diageo\u2019s Captain Morgan and Pepsi Max have launched their own RTD in the UK. The new premixed cocktail comes in 355ml and 250ml slim cans featuring similar designs. The [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-2694","post","type-post","status-publish","format-standard","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/2694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2694"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/2694\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}