{"id":2752,"date":"2024-09-30T09:23:36","date_gmt":"2024-09-30T13:23:36","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=2752"},"modified":"2024-09-30T09:23:36","modified_gmt":"2024-09-30T13:23:36","slug":"have-we-reached-peak-erewhon-collab-with-latest-chevy-inspired-blue-electric-juice","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=2752","title":{"rendered":"Have We Reached Peak Erewhon Collab With Latest Chevy-Inspired Blue \u2018Electric Juice?\u2019"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>I once thought that the most surprising thing about Erewhon was that it got so much attention for being a 10-location local LA supermarket chain. That was until the automotive brand Chevrolet and Erewhon announced a new juice collaboration inspired by the Equinox Electric Vehicle (EV).<\/p>\n<p>A partnership with a\u00a0<a target=\"_blank\" href=\"https:\/\/thedieline.com\/keeping-up-with-kardashian-juice-kourtneys-lemme-partners-with-erewhon-on-new-beverage\/\" rel=\"noreferrer noopener\">Kardashian<\/a>? That I get. But when I read Erewhon was doing an Equinox juice collab, I thought it was with the\u00a0<a target=\"_blank\" href=\"https:\/\/www.fastcompany.com\/90821120\/equinox-weird-new-years-ban-marketing\" rel=\"noreferrer noopener\">judgmental<\/a>\u00a0and pricy gym and not an EV made by General Motors. The former makes sense; the latter is a baffling brand mashup.<\/p>\n<p>Regardless, the latest offering from Erewhon\u2019s Tonic Bar is called \u201cElectric Blue.\u201d It features a spirulina-induced hue inspired by Equinox\u2019s signature color and looks great in the standard Erewhon bottle; a power cord snakes up along the side of the bottle and adds a nice touch to the otherwise minimal packaging.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/have-we-reached-peak-erewhon-collab-with-latest-chevy-inspired-blue-electric-juice\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I once thought that the most surprising thing about Erewhon was that it got so much attention for being a 10-location local LA supermarket chain. That was until the automotive brand Chevrolet and Erewhon announced a new juice collaboration inspired by the Equinox Electric Vehicle (EV). A partnership with a\u00a0Kardashian? That I get. But when [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[1317,1318,1319],"class_list":["post-2752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-chevy","tag-equinox","tag-erewhon"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/2752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2752"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/2752\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/2753"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}