{"id":281,"date":"2024-06-11T10:00:00","date_gmt":"2024-06-11T14:00:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=281"},"modified":"2024-06-11T10:00:00","modified_gmt":"2024-06-11T14:00:00","slug":"which-consumers-are-leading-the-recycling-charge","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=281","title":{"rendered":"Which Consumers are Leading the Recycling Charge?"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div data-module=\"content\">\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">I recently visited the Museum of Science and Industry in Chicago. Heralded as one of the country\u2019s oldest museums dedicated to interactive education, the 350,000 SF museum houses more than 2,000 exhibits. While I enjoyed wandering the various corridors to learn about agriculture, technology, transportation, energy, and communications, one exhibit had me mesmerized.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Titled \u201cThe Blue Paradox,\u201d the exhibit invites visitors to make their way down a corridor surrounded by images of piles upon piles of plastic. Some even feature people perilously perched on top of the piles, rummaging for items to sell.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Next, you transition into a room with neither chairs nor windows. It appears to be a mirrored surface above, below, and around you. But as we settled in, we were literally surrounded by the sights and sounds of a video about our oceans. Ocean waves rolled above our heads, below our feet, all around us. Fish and other marine life swam quietly beside us. It was breathtaking.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"The Blue Paradox - Behind the Scenes with Fisk Johnson\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/MCIoSvgXJeQ?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">The overall theme of Blue Paradox is \u2014 you guessed it \u2014 our plastics problem. With the message that, although humans are to blame for this problem, there are solutions if we work toward the common goal. I was left feeling a bit defeated, but also hopeful.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">As a packaging designer, I understand both sides of this issue. Plastic is a cheap, durable packaging option, but there\u2019s simply too much of it. Add recycling infrastructure issues to that, and the problem is compounded.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">What does that say about recycling\u2019s future? Let\u2019s look the situation through the lens of the different generations.<\/span><\/p>\n<h2 class=\"ContentText ContentText_variant_h2 ContentText_align_left\" data-testid=\"content-text\" id=\"A review of generational recycling habits and beliefs.\" style=\"scroll-margin-top:10rem;scroll-snap-margin-top:10rem\">A review of generational recycling habits and beliefs.<\/h2>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">First a definition of each group:<\/span><\/p>\n<div data-component=\"basic-list\" class=\"BasicList BasicList_nestedLevel_0 BasicList_variant_unordered BasicList_limited\">\n<ul data-testid=\"basic-list-unordered\" class=\"BasicList-UnorderedList\">\n<li>\n<div class=\"BasicList-ListItem BasicList-ListItem_variant_unordered\"><span data-component=\"icon\" data-name=\"Circle\" class=\"BasicList-ListIcon BasicList-ListIcon_variant_unordered\" style=\"mask-image:url(\/build\/_assets\/Circle-MTZTA6VT.svg);-webkit-mask-image:url(\/build\/_assets\/Circle-MTZTA6VT.svg);mask-repeat:no-repeat;-webkit-mask-repeat:no-repeat;-webkit-mask-position:center;-webkit-mask-size:contain\"\/><\/p>\n<div class=\"BasicList-Item\">\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Baby boomers aka boomers are those born between 1946 and 1964;<\/span><\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"BasicList-ListItem BasicList-ListItem_variant_unordered\"><span data-component=\"icon\" data-name=\"Circle\" class=\"BasicList-ListIcon BasicList-ListIcon_variant_unordered\" style=\"mask-image:url(\/build\/_assets\/Circle-MTZTA6VT.svg);-webkit-mask-image:url(\/build\/_assets\/Circle-MTZTA6VT.svg);mask-repeat:no-repeat;-webkit-mask-repeat:no-repeat;-webkit-mask-position:center;-webkit-mask-size:contain\"\/><\/p>\n<div class=\"BasicList-Item\">\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Gen X are those born between 1965 and 1980;<\/span><\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"BasicList-ListItem BasicList-ListItem_variant_unordered\"><span data-component=\"icon\" data-name=\"Circle\" class=\"BasicList-ListIcon BasicList-ListIcon_variant_unordered\" style=\"mask-image:url(\/build\/_assets\/Circle-MTZTA6VT.svg);-webkit-mask-image:url(\/build\/_assets\/Circle-MTZTA6VT.svg);mask-repeat:no-repeat;-webkit-mask-repeat:no-repeat;-webkit-mask-position:center;-webkit-mask-size:contain\"\/><\/p>\n<div class=\"BasicList-Item\">\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Gen Y aka millennials are those born between 1981 and 1996;<\/span><\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"BasicList-ListItem BasicList-ListItem_variant_unordered\"><span data-component=\"icon\" data-name=\"Circle\" class=\"BasicList-ListIcon BasicList-ListIcon_variant_unordered\" style=\"mask-image:url(\/build\/_assets\/Circle-MTZTA6VT.svg);-webkit-mask-image:url(\/build\/_assets\/Circle-MTZTA6VT.svg);mask-repeat:no-repeat;-webkit-mask-repeat:no-repeat;-webkit-mask-position:center;-webkit-mask-size:contain\"\/><\/p>\n<div class=\"BasicList-Item\">\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Gen Z are those born between 1997 and 2012.<\/span><\/p>\n<\/div>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">By 2020, <\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" target=\"_blank\" href=\"https:\/\/www.forbes.com\/sites\/gregpetro\/2020\/01\/31\/sustainable-retail-how-gen-z-is-leading-the-pack\/?sh=73aa55d12ca3\" rel=\"noopener\">Gen Z was reported<\/a><\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"> to be leading the pack in \u201csustainable retail.\u201d Prior to that, a \u00a0<\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" target=\"_blank\" href=\"https:\/\/csic.georgetown.edu\/magazine\/corporate-social-responsibility-matters-ignore-millennials-peril\/#:~:text=In%20its%202015%20Nielsen%20Global,up%20from%2050%25%20in%202014.\" rel=\"noopener\">2015 Nielsen report cited that 73% of millennials<\/a><\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"> claimed to be willing to pay more for sustainable goods. The same was said for Gen Z, who began entering the workforce at the time of the study. In that study, 54% of Gen Zs expressed a willingness to spend 10% more for sustainable products, with 50% of Millennials joining the movement, compared to 34% Gen X and only 23% of baby boomers aka boomrs. That would have us believe that with each generation, the quest for sustainability strengthens.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">But does retail purchasing behavior translate to recycling? Not so much.<\/span><\/p>\n<div><\/p>\n<p class=\"ContentImage-Link\">RICK LINGLE VIA CANVA<\/p>\n<\/div>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">According to a study conducted by <\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" target=\"_blank\" href=\"https:\/\/www.prnewswire.com\/news-releases\/boxed-water-national-survey-reveals-recycling-apathy-among-gen-zmillennials-302006592.html\" rel=\"noopener\">Boxed Water<\/a><\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">, Gen Z shows a surprising amount of apathy when it comes to recycling. Though 82% are somewhat or \u201cvery\u201d worried about the impact of single-use plastic, just a little over half (56%) actively recycle, compared to 67% of boomers. Here\u2019s how the numbers break out if you look at barriers to recycling:<\/span><\/p>\n<div data-component=\"basic-list\" class=\"BasicList BasicList_nestedLevel_0 BasicList_variant_unordered BasicList_limited\">\n<ul data-testid=\"basic-list-unordered\" class=\"BasicList-UnorderedList\">\n<li>\n<div class=\"BasicList-ListItem BasicList-ListItem_variant_unordered\"><span data-component=\"icon\" data-name=\"Circle\" class=\"BasicList-ListIcon BasicList-ListIcon_variant_unordered\" style=\"mask-image:url(\/build\/_assets\/Circle-MTZTA6VT.svg);-webkit-mask-image:url(\/build\/_assets\/Circle-MTZTA6VT.svg);mask-repeat:no-repeat;-webkit-mask-repeat:no-repeat;-webkit-mask-position:center;-webkit-mask-size:contain\"\/><\/p>\n<div class=\"BasicList-Item\">\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">More than 4 out of 10 say \u201cjust because it goes into a recycling bin doesn\u2019t mean it gets recycled.\u201d<\/span><\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"BasicList-ListItem BasicList-ListItem_variant_unordered\"><span data-component=\"icon\" data-name=\"Circle\" class=\"BasicList-ListIcon BasicList-ListIcon_variant_unordered\" style=\"mask-image:url(\/build\/_assets\/Circle-MTZTA6VT.svg);-webkit-mask-image:url(\/build\/_assets\/Circle-MTZTA6VT.svg);mask-repeat:no-repeat;-webkit-mask-repeat:no-repeat;-webkit-mask-position:center;-webkit-mask-size:contain\"\/><\/p>\n<div class=\"BasicList-Item\">\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">33% cited \u201clack of convenience.\u201d<\/span><\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"BasicList-ListItem BasicList-ListItem_variant_unordered\"><span data-component=\"icon\" data-name=\"Circle\" class=\"BasicList-ListIcon BasicList-ListIcon_variant_unordered\" style=\"mask-image:url(\/build\/_assets\/Circle-MTZTA6VT.svg);-webkit-mask-image:url(\/build\/_assets\/Circle-MTZTA6VT.svg);mask-repeat:no-repeat;-webkit-mask-repeat:no-repeat;-webkit-mask-position:center;-webkit-mask-size:contain\"\/><\/p>\n<div class=\"BasicList-Item\">\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">28% cited \u201cconfusion about what can actually be recycled.\u201d<\/span><\/p>\n<\/div>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">The final number is disappointing: \u201c<\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" target=\"_blank\" href=\"https:\/\/phys.org\/news\/2022-05-plastic-recycled.html#:~:text=Only%205%25%20to%206%25%20of%20the%2046%20million,groups%20focused%20on%20creating%20awareness%20around%20plastic%20pollution.\" rel=\"noopener\">Only 5 percent of Americans recycle plastic regularly,<\/a><\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">\u201d but that number varies across generations.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">So, why is Gen Z so apathetic about recycling? A <\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" target=\"_blank\" href=\"https:\/\/www.newsweek.com\/gen-z-least-likely-generation-recycle-1849815\" rel=\"noopener\">licensed therapist attached to the study<\/a><\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"> believes they are more inclined to apathy because they distrust their efforts making any impact at all, remarking: <\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><span class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_italic\">\u201cthis generation is inundated with information revealing that what you see isn\u2019t always what you get.\u201d<\/span><\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Their generation is aware that profit is a bottom line and are weary of corporations and the government overpromising and under delivering.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">What else have we learned about the various generations and their eco-habits?<\/span><\/p>\n<h2 class=\"ContentText ContentText_variant_h2 ContentText_align_left\" data-testid=\"content-text\" id=\"Which demographic better walks the eco-talk?\" style=\"scroll-margin-top:10rem;scroll-snap-margin-top:10rem\">Which demographic better walks the eco-talk?<\/h2>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">A <\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" target=\"_blank\" href=\"https:\/\/htt.io\/millennials-going-green\/\" rel=\"noopener\">2018 survey of 2,000 Americans<\/a><\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"> from all three generations reveals interesting insights about their eco-friendly habits. Here\u2019s what the research determined:<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><span class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_bold\">Water:<\/span><\/span><\/p>\n<div data-component=\"basic-list\" class=\"BasicList BasicList_nestedLevel_0 BasicList_variant_unordered BasicList_limited\">\n<ul data-testid=\"basic-list-unordered\" class=\"BasicList-UnorderedList\">\n<li>\n<div class=\"BasicList-ListItem BasicList-ListItem_variant_unordered\"><span data-component=\"icon\" data-name=\"Circle\" class=\"BasicList-ListIcon BasicList-ListIcon_variant_unordered\" style=\"mask-image:url(\/build\/_assets\/Circle-MTZTA6VT.svg);-webkit-mask-image:url(\/build\/_assets\/Circle-MTZTA6VT.svg);mask-repeat:no-repeat;-webkit-mask-repeat:no-repeat;-webkit-mask-position:center;-webkit-mask-size:contain\"\/><\/p>\n<div class=\"BasicList-Item\">\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Boomers shower and run the dishwasher the least.<\/span><\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"BasicList-ListItem BasicList-ListItem_variant_unordered\"><span data-component=\"icon\" data-name=\"Circle\" class=\"BasicList-ListIcon BasicList-ListIcon_variant_unordered\" style=\"mask-image:url(\/build\/_assets\/Circle-MTZTA6VT.svg);-webkit-mask-image:url(\/build\/_assets\/Circle-MTZTA6VT.svg);mask-repeat:no-repeat;-webkit-mask-repeat:no-repeat;-webkit-mask-position:center;-webkit-mask-size:contain\"\/><\/p>\n<div class=\"BasicList-Item\">\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Gen Xers shower more than seven times weekly.<\/span><\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"BasicList-ListItem BasicList-ListItem_variant_unordered\"><span data-component=\"icon\" data-name=\"Circle\" class=\"BasicList-ListIcon BasicList-ListIcon_variant_unordered\" style=\"mask-image:url(\/build\/_assets\/Circle-MTZTA6VT.svg);-webkit-mask-image:url(\/build\/_assets\/Circle-MTZTA6VT.svg);mask-repeat:no-repeat;-webkit-mask-repeat:no-repeat;-webkit-mask-position:center;-webkit-mask-size:contain\"\/><\/p>\n<div class=\"BasicList-Item\">\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Millennials do the least amount of laundry and almost never wash jeans.<\/span><\/p>\n<\/div>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><span class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_bold\">Energy:<\/span><\/span><\/p>\n<div data-component=\"basic-list\" class=\"BasicList BasicList_nestedLevel_0 BasicList_variant_unordered BasicList_limited\">\n<ul data-testid=\"basic-list-unordered\" class=\"BasicList-UnorderedList\">\n<li>\n<div class=\"BasicList-ListItem BasicList-ListItem_variant_unordered\"><span data-component=\"icon\" data-name=\"Circle\" class=\"BasicList-ListIcon BasicList-ListIcon_variant_unordered\" style=\"mask-image:url(\/build\/_assets\/Circle-MTZTA6VT.svg);-webkit-mask-image:url(\/build\/_assets\/Circle-MTZTA6VT.svg);mask-repeat:no-repeat;-webkit-mask-repeat:no-repeat;-webkit-mask-position:center;-webkit-mask-size:contain\"\/><\/p>\n<div class=\"BasicList-Item\">\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Boomers use the least amount of TV and streaming, while millennials score the highest.<\/span><\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"BasicList-ListItem BasicList-ListItem_variant_unordered\"><span data-component=\"icon\" data-name=\"Circle\" class=\"BasicList-ListIcon BasicList-ListIcon_variant_unordered\" style=\"mask-image:url(\/build\/_assets\/Circle-MTZTA6VT.svg);-webkit-mask-image:url(\/build\/_assets\/Circle-MTZTA6VT.svg);mask-repeat:no-repeat;-webkit-mask-repeat:no-repeat;-webkit-mask-position:center;-webkit-mask-size:contain\"\/><\/p>\n<div class=\"BasicList-Item\">\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Gen Xers have the highest electric bills, and millennials the lowest.<\/span><\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"BasicList-ListItem BasicList-ListItem_variant_unordered\"><span data-component=\"icon\" data-name=\"Circle\" class=\"BasicList-ListIcon BasicList-ListIcon_variant_unordered\" style=\"mask-image:url(\/build\/_assets\/Circle-MTZTA6VT.svg);-webkit-mask-image:url(\/build\/_assets\/Circle-MTZTA6VT.svg);mask-repeat:no-repeat;-webkit-mask-repeat:no-repeat;-webkit-mask-position:center;-webkit-mask-size:contain\"\/><\/p>\n<div class=\"BasicList-Item\">\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Millennials score highest for green commuting, while Gen Xers drive to work.<\/span><\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"BasicList-ListItem BasicList-ListItem_variant_unordered\"><span data-component=\"icon\" data-name=\"Circle\" class=\"BasicList-ListIcon BasicList-ListIcon_variant_unordered\" style=\"mask-image:url(\/build\/_assets\/Circle-MTZTA6VT.svg);-webkit-mask-image:url(\/build\/_assets\/Circle-MTZTA6VT.svg);mask-repeat:no-repeat;-webkit-mask-repeat:no-repeat;-webkit-mask-position:center;-webkit-mask-size:contain\"\/><\/p>\n<div class=\"BasicList-Item\">\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Boomers win for cutting back on electricity, but millennials have the lowest electric bills.<\/span><\/p>\n<\/div>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><span class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_bold\">Recycling:<\/span><\/span><\/p>\n<div data-component=\"basic-list\" class=\"BasicList BasicList_nestedLevel_0 BasicList_variant_unordered BasicList_limited\">\n<ul data-testid=\"basic-list-unordered\" class=\"BasicList-UnorderedList\">\n<li>\n<div class=\"BasicList-ListItem BasicList-ListItem_variant_unordered\"><span data-component=\"icon\" data-name=\"Circle\" class=\"BasicList-ListIcon BasicList-ListIcon_variant_unordered\" style=\"mask-image:url(\/build\/_assets\/Circle-MTZTA6VT.svg);-webkit-mask-image:url(\/build\/_assets\/Circle-MTZTA6VT.svg);mask-repeat:no-repeat;-webkit-mask-repeat:no-repeat;-webkit-mask-position:center;-webkit-mask-size:contain\"\/><\/p>\n<div class=\"BasicList-Item\">\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Millennials are most likely to use recyclable bags and sign up for paperless billing.<\/span><\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"BasicList-ListItem BasicList-ListItem_variant_unordered\"><span data-component=\"icon\" data-name=\"Circle\" class=\"BasicList-ListIcon BasicList-ListIcon_variant_unordered\" style=\"mask-image:url(\/build\/_assets\/Circle-MTZTA6VT.svg);-webkit-mask-image:url(\/build\/_assets\/Circle-MTZTA6VT.svg);mask-repeat:no-repeat;-webkit-mask-repeat:no-repeat;-webkit-mask-position:center;-webkit-mask-size:contain\"\/><\/p>\n<div class=\"BasicList-Item\">\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Boomers are most likely to recycle electronics, such as cell phones.<\/span><\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"BasicList-ListItem BasicList-ListItem_variant_unordered\"><span data-component=\"icon\" data-name=\"Circle\" class=\"BasicList-ListIcon BasicList-ListIcon_variant_unordered\" style=\"mask-image:url(\/build\/_assets\/Circle-MTZTA6VT.svg);-webkit-mask-image:url(\/build\/_assets\/Circle-MTZTA6VT.svg);mask-repeat:no-repeat;-webkit-mask-repeat:no-repeat;-webkit-mask-position:center;-webkit-mask-size:contain\"\/><\/p>\n<div class=\"BasicList-Item\">\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Gen Z scored 0 in this part of the survey.<\/span><\/p>\n<\/div>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><span class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_bold\">Food:<\/span><\/span><\/p>\n<div data-component=\"basic-list\" class=\"BasicList BasicList_nestedLevel_0 BasicList_variant_unordered BasicList_limited\">\n<ul data-testid=\"basic-list-unordered\" class=\"BasicList-UnorderedList\">\n<li>\n<div class=\"BasicList-ListItem BasicList-ListItem_variant_unordered\"><span data-component=\"icon\" data-name=\"Circle\" class=\"BasicList-ListIcon BasicList-ListIcon_variant_unordered\" style=\"mask-image:url(\/build\/_assets\/Circle-MTZTA6VT.svg);-webkit-mask-image:url(\/build\/_assets\/Circle-MTZTA6VT.svg);mask-repeat:no-repeat;-webkit-mask-repeat:no-repeat;-webkit-mask-position:center;-webkit-mask-size:contain\"\/><\/p>\n<div class=\"BasicList-Item\">\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Millennials are least likely to eat red meat, while boomers are most likely.<\/span><\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"BasicList-ListItem BasicList-ListItem_variant_unordered\"><span data-component=\"icon\" data-name=\"Circle\" class=\"BasicList-ListIcon BasicList-ListIcon_variant_unordered\" style=\"mask-image:url(\/build\/_assets\/Circle-MTZTA6VT.svg);-webkit-mask-image:url(\/build\/_assets\/Circle-MTZTA6VT.svg);mask-repeat:no-repeat;-webkit-mask-repeat:no-repeat;-webkit-mask-position:center;-webkit-mask-size:contain\"\/><\/p>\n<div class=\"BasicList-Item\">\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Gen X and boomers are most likely to compost waste.<\/span><\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"BasicList-ListItem BasicList-ListItem_variant_unordered\"><span data-component=\"icon\" data-name=\"Circle\" class=\"BasicList-ListIcon BasicList-ListIcon_variant_unordered\" style=\"mask-image:url(\/build\/_assets\/Circle-MTZTA6VT.svg);-webkit-mask-image:url(\/build\/_assets\/Circle-MTZTA6VT.svg);mask-repeat:no-repeat;-webkit-mask-repeat:no-repeat;-webkit-mask-position:center;-webkit-mask-size:contain\"\/><\/p>\n<div class=\"BasicList-Item\">\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Millennials throw away 10+ pounds of food per week.<\/span><\/p>\n<\/div>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Surprise! Boomers came out the most eco-conscious of the generations, although each group has ample room for improvement. Interestingly, boomers are demonstrating real care for the environment by cutting back on electricity, being food conscious, composting, and recycling. However, I think this calls for a reality check.<\/span><\/p>\n<h2 class=\"ContentText ContentText_variant_h2 ContentText_align_left\" data-testid=\"content-text\" id=\"Recycling actions speak louder than words.\" style=\"scroll-margin-top:10rem;scroll-snap-margin-top:10rem\">Recycling actions speak louder than words.<\/h2>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Studies show that merely believing in the importance of protecting the environment doesn\u2019t necessarily translate into pro-environmental activity at any age.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Yossi Sheffi, director of MIT\u2019s Center for Transportation and Logistics, and author of <\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><span class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_italic\">Balancing Green: When to Embrace Sustainability in a Business and When Not To <\/span><\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" target=\"_blank\" href=\"https:\/\/www.forbes.com\/sites\/josephcoughlin\/2018\/05\/05\/greener-than-you-boomers-gen-x-millennials-score-themselves-on-the-environment\/?sh=28caba244d8b\" rel=\"noopener\">notes in his book<\/a><\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"> \u201cIn the checkout line, we don\u2019t tend to put our money where our environmental mouths are, regardless of age. Although some surveys show that most consumers say they want sustainable products, sales data show that only a small percentage are willing to pay more to buy them.\u201d \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">But how does recycling confusion break out by generation?<\/span><\/p>\n<div><img decoding=\"async\" data-testid=\"content-image\" data-component=\"image\" class=\"ContentImage-Image ContentImage-Image_align_left\" src=\"https:\/\/eu-images.contentstack.com\/v3\/assets\/blt08823f5db61ded5d\/bltb1f3172bd8833e75\/6661eb57b3f655344d590bbb\/Generations-Recycle-Reduce-Reuse-1250x703.png?width=700&amp;auto=webp&amp;quality=80&amp;disable=upscale\" loading=\"lazy\" alt=\"Generations-Recycle-Reduce-Reuse-1250x703.png\" title=\"Generations-Recycle-Reduce-Reuse-1250x703.png\"\/><\/p>\n<p class=\"ContentImage-Link\">RICK LINGLE VIA CANVA<\/p>\n<\/div>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Although millennials were raised in classrooms bearing the sign, \u201cReduce, Reuse, Recycle,\u201d most are thoroughly confused about America\u2019s recycling system. If you look at the rules about what can and what can\u2019t be tossed in the recycling bin, it\u2019s more complex than ever to recycle without making mistakes.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">A 2019 study uncovered a lot of confusion among the different <\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" target=\"_blank\" href=\"https:\/\/consumerbrandsassociation.org\/wp-content\/uploads\/2019\/04\/ConsumerBrands_ReduceReuseConfuse.pdf\" rel=\"noopener\">generations specific to recycling<\/a><\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">:<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">However, 44% of millennials are repeat buyers of recyclable products, compared to 26% overall. One result has been the <\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" target=\"_blank\" href=\"https:\/\/consumerbrandsassociation.org\/blog\/how-millennials-will-kill-the-american-recycling-system\/\" rel=\"noopener\">100% commitment<\/a><\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"> by 25 of the largest consumer packaged brand companies to include more recyclable materials in their products.\u00a0<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">That\u2019s great, but how prepared are states and municipalities to sort these new, recycle-ready products? And is a 100% commitment promise a tangible goal for CPG companies? These are serious conundrums, some of which are being tackled by today\u2019s influencers.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">In part two of this series, we\u2019ll review the countries, people, and businesses working to make a difference.<\/span><\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.packagingdigest.com\/sustainability\/which-consumers-are-leading-the-recycling-charge-\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I recently visited the Museum of Science and Industry in Chicago. Heralded as one of the country\u2019s oldest museums dedicated to interactive education, the 350,000 SF museum houses more than 2,000 exhibits. While I enjoyed wandering the various corridors to learn about agriculture, technology, transportation, energy, and communications, one exhibit had me mesmerized. Titled \u201cThe [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":282,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=281"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/281\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/282"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}