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Better Earth<\/a>, a leader in sustainable foodservice packaging solutions, today announced its acquisition of Betterbin<\/a>, a Software as a Service (SaaS) platform that optimizes recycling and composting education for consumers, retailers and businesses.\u00a0<\/p>\n The acquisition bolsters Better Earth\u2019s mission to create a regenerative circular economy by providing seamless, tech-driven solutions that divert food packaging waste from landfills<\/a>, improve compliance with solid waste regulations and meet local sustainability goals.<\/p>\n With only around 5% of plastics currently being recycled in the United States, the need for smarter waste solutions is more urgent than ever. Betterbin\u2019s platform provides real-time, hyperlocal insights into what waste infrastructure<\/a> is available and what materials are accepted in local recycling and composting programs.\u00a0<\/p>\n Betterbin specializes in curating packaging materials and waste management data, providing consumers with clear instructions on how to dispose of packaging correctly. This expertise will support Better Earth\u2019s mission to help restaurants and foodservice operators make informed packaging choices that comply with state and local regulations.<\/p>\n By preventing the purchase of non-compliant or non-recyclable packaging, Better Earth\u2019s upcoming software will help businesses cut down on landfill waste, meet regulations, and offer consumers more sustainable end-of-life solutions for their packaging.<\/p>\n \u201cBetterbin\u2019s technology introduces much-needed efficiency to the waste management process,\u201d said Joseph Bild, CEO of Better Earth. \u201cBy giving purchasing managers the tools to select products that are compostable or recyclable based on local regulations, we are driving systemic change in sustainability practices across the foodservice industry. This acquisition aligns perfectly with Better Earth\u2019s mission to lead the way in social and environmental transparency.\u201d\u00a0<\/p>\n As a Certified B Corporation, Better Earth is committed to transparency, social and environmental leadership, and strengthening the circular economy<\/a> within the restaurant and foodservice industries. The acquisition of Betterbin enhances Better Earth\u2019s ability to offer a full spectrum of sustainable packaging solutions, while integrating cutting-edge technology to optimize end-of-life recycling and composting practices.<\/p>\n \u201cCompliance is often a complicated yet critical component of companies’ sustainability efforts,\u201d said Michelle Goetsch, CEO of Betterbin. \u201cBy integrating our technology into Better Earth\u2019s suite of solutions, we\u2019re providing restaurants and foodservice operators with the first comprehensive tool for proactive compliance around packaging waste management. This will not only improve their environmental impact but also ensure clearer insights and timely compliance with evolving local and state waste management standards and regulations.\u201d<\/p>\n Terms of the acquisition have not been disclosed.<\/p>\n<\/div>\nBridging the Gap Between Sustainability and Compliance<\/span><\/strong><\/h3>\n
Better Earth\u2019s Comprehensive Approach to Sustainability and Circularity<\/span><\/strong><\/h3>\n