{"id":2866,"date":"2024-10-03T23:01:00","date_gmt":"2024-10-04T03:01:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=2866"},"modified":"2024-10-03T23:01:00","modified_gmt":"2024-10-04T03:01:00","slug":"supermarkets-are-bubbling-over-with-new-sodas-but-how-effective-is-their-can-copy","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=2866","title":{"rendered":"Supermarkets Are Bubbling Over With New Sodas, But How Effective Is Their Can Copy?"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Few four-word phrases inspire as much fear as \u201chigh-fructose corn syrup.\u201d And as a can of Coke has 39 grams of the stuff, it\u2019s not surprising that consumers have been turning away from traditional sodas and looking for options less aggressively loaded with ingredients ending in \u201c-ose.\u201d\u00a0<\/p>\n<p>So how can an up-and-coming pop brand snag the attention of reformed Coke fiends? Many of these brands are leaning into the category of<a href=\"https:\/\/apnews.com\/article\/functional-beverages-wellness-drinks-8493fbe5d838bde849768446bea98483\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a0functional sodas<\/a>, focusing their messaging on health and language about buzzy ingredients like prebiotics, adaptogens, nootropics, and all their purported benefits for our moods, minds, and digestive tracts. But are customers really browsing grocery stores\u2019 drinks fridges in search of something that will spruce up their microbiome? As someone who\u2019s partial to a fizzy beverage, the only function I want it to perform is being tasty and not actively catastrophic for my health. But New Soda seems to see things differently.\u00a0<\/p>\n<figure class=\"wp-block-image aligncenter size-full\"><\/figure>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/supermarkets-are-bubbling-over-with-new-sodas-but-how-effective-is-their-can-copy\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Few four-word phrases inspire as much fear as \u201chigh-fructose corn syrup.\u201d And as a can of Coke has 39 grams of the stuff, it\u2019s not surprising that consumers have been turning away from traditional sodas and looking for options less aggressively loaded with ingredients ending in \u201c-ose.\u201d\u00a0 So how can an up-and-coming pop brand snag [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-2866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/2866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2866"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/2866\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/2867"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}