Privacy Policy<\/a> for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.<\/span><\/p><\/div>\n<\/p><\/form>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\nAt the core of Elopak\u2019s mission is a commitment to sustainability, and K\u00f6rmendi proudly notes, \u201cWe are proud to lead the way with our fibre-based cartons, but we need decision-makers that are equally as committed to reducing global plastic waste.\u201d<\/p>\n
Initiatives like these provide the necessary collaboration to drive meaningful change in the industry.<\/p>\n
Achieving net zero: challenges and opportunities<\/h2>\n Elopak is one of the few companies in the packaging industry to set targets approved by the Science Based Targets initiative (SBTi) to become a net zero company by 2050.<\/p>\n
K\u00f6rmendi states, \u201cThese targets are important to us because we want our company\u2019s environmental credentials to reflect the sustainability of our packaging.\u201d<\/p>\n
This ambition is evident in their achievements; since 2020, Elopak has reduced its direct emissions by over a third and decreased the average carbon footprint of its cartons by 8.27%.<\/p>\n
Despite the challenges of maintaining high environmental standards across diverse markets, K\u00f6rmendi remains optimistic, sharing that Elopak \u201chas sourced 100% renewable electricity across all our sites since 2016.\u201d<\/p>\n
This commitment to sustainability enables Elopak to cater to customers\u2019 growing preference for eco-friendly packaging solutions, thus driving the global transition to net zero.<\/p>\n
Innovation: the key to a sustainable future<\/h2>\n Innovation is at the heart of Elopak\u2019s sustainable journey. As K\u00f6rmendi aptly puts it, \u201cInnovation is the vehicle that allows convenience and sustainability to come together.\u201d<\/p>\n
Elopak has made significant strides in advancing its product offerings, ensuring that its packaging solutions are both functional and environmentally friendly.<\/p>\n
One notable innovation is the Pure-Pak carton made with Natural Brown Board, launched in 2017.<\/p>\n
K\u00f6rmendi explains, \u201cThese cartons are made with unbleached wood fibres, which create a stronger paperboard with a natural, woody colour. Less of this stronger board is required to make Natural Brown Board cartons, resulting in a lighter carton with a smaller carbon footprint.\u201d<\/p>\n
More recently, Elopak introduced the Pure-Pak eSense aseptic carton, designed for optimal recycling and made without aluminium, reducing emissions by up to 50% compared to traditional aseptic cartons.<\/p>\n
Adapting to consumer preferences<\/h2>\n Consumer behaviour is shifting rapidly towards environmentally friendly options, and packaging plays a crucial role in meeting this demand.<\/p>\n
K\u00f6rmendi notes that research commissioned by Elopak in March 2023 found that \u201cover three quarters of UK consumers consider companies\u2019 environmental credentials to be important when making shopping decisions.\u201d<\/p>\n
As a result, brands increasingly turn to renewable packaging materials to demonstrate their commitment to sustainability.<\/p>\n
Elopak\u2019s cartons, made using renewable paperboard and fully recyclable where infrastructure is in place, are well-suited to meet this demand.<\/p>\n
K\u00f6rmendi highlights that \u201cone LCA study found that cartons contribute up to 82% fewer emissions than PET bottles of the same size,\u201d allowing consumers to make environmentally conscious choices without compromising on quality.<\/p>\n
Looking ahead: the carton revolution<\/h2>\n As the packaging industry continues to adapt to climate and sustainability challenges, K\u00f6rmendi anticipates an acceleration of the trend towards replacing plastic with carton-based solutions.<\/p>\n
He expects that \u201ccartons will increasingly be used for other applications as well,\u201d including home and personal care products. Research commissioned by Elopak in December 2023 found that \u201c65% of shoppers are happy to buy fabric softener in cartons and 59% would buy laundry detergent.\u201d<\/p>\n
Already, companies like Sainsbury\u2019s in the UK and Orkla Home and Personal Care in the Nordics are packaging their laundry products in Elopak cartons, setting the stage for a broader adoption of sustainable packaging across various sectors.<\/p>\n
As K\u00f6rmendi concludes, the plastic-to-carton replacement trend is not just a possibility; it is an inevitable step towards a more sustainable future. The journey has begun, and companies like Elopak are leading the way, proving that packaging can be both convenient and kind to our planet.<\/p>\n
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Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Businesses entering sustainable packaging should track biodegradable, compostable, and recyclable materials developments \/ Credit: Inkoly via Shutterstock The world of packaging is undergoing a significant transformation, with sustainability at the forefront of this change. Thomas K\u00f6rmendi, Chief Executive and President of Elopak, shares valuable insights into how global initiatives, technological advancements, and consumer preferences are […]<\/p>\n","protected":false},"author":5,"featured_media":2945,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[1410],"class_list":["post-2944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-the-future-of-sustainable-packaging"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/2944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2944"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/2944\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/2945"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}