{"id":2974,"date":"2024-10-09T07:58:04","date_gmt":"2024-10-09T11:58:04","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=2974"},"modified":"2024-10-09T07:58:04","modified_gmt":"2024-10-09T11:58:04","slug":"pepsico-refreshes-mountain-dew-and-says-goodbye-to-mtn","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=2974","title":{"rendered":"PepsiCo Refreshes Mountain Dew and Says Goodbye to \u2018MTN\u2019"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>PepsiCo\u2019s Mountain Dew brand has announced a refresh to its visual identity. The updated look celebrates the soft drink\u2019s roots and refocuses its \u201cDo the Dew\u201d spirit towards the great outdoors.<\/p>\n<p>\u201cMany people, including our brand loyalists, associate Mountain Dew with having a good time outside, and it\u2019s important to make sure our look and feel resonates with our fans and that we continue to drive this message home,\u201d says JP Bittencourt, VP of Marketing, Mountain Dew. \u201cWe wanted to lean into that spirit of adventure and encourage people to live their lives to the fullest, which, for many, involves enjoying the great outdoors with their friends and family. We infused this love of the outdoors into our new brand positioning, including introducing the Mountain Dude and the latest \u2018Do the Dew\u2019 campaign efforts currently in the market.\u201d<\/p>\n<figure class=\"wp-block-image alignwide size-large\"><\/figure>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/pepsico-refreshes-mountain-dew-and-says-goodbye-to-mtn\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PepsiCo\u2019s Mountain Dew brand has announced a refresh to its visual identity. The updated look celebrates the soft drink\u2019s roots and refocuses its \u201cDo the Dew\u201d spirit towards the great outdoors. \u201cMany people, including our brand loyalists, associate Mountain Dew with having a good time outside, and it\u2019s important to make sure our look and [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2975,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-2974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/2974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2974"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/2974\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/2975"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}