{"id":2988,"date":"2024-10-09T11:13:09","date_gmt":"2024-10-09T15:13:09","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=2988"},"modified":"2024-10-09T11:13:09","modified_gmt":"2024-10-09T15:13:09","slug":"the-one-about-the-mcdonalds-friends-happy-meal-packaging-for-adults","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=2988","title":{"rendered":"The One About the McDonald\u2019s \u2018Friends\u2019 Happy Meal Packaging For Adults"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Last week, we wrote about the scourge of\u00a0<a target=\"_blank\" href=\"https:\/\/thedieline.com\/has-infantilized-branding-and-marketing-gone-too-far\/\" rel=\"noreferrer noopener\">infantilized branding<\/a>, which felt a lot like yucking everyone\u2019s yum concerning consumer love over nostalgia marketing (or \u201cnewstalgia,\u201d a term I loathe with every fiber of my being). But when you\u2019re getting a new Star Wars show every quarter and boozy cocktails in Capri Sun pouches, it\u2019s hard to come away from the great cultural marketing sphere and not think that the \u201celder\u201d range of Millennials should be replaced with an \u201cexhausting coddled baby with extreme longing for the past.\u201d<\/p>\n<figure class=\"wp-block-image aligncenter size-full\"><\/figure>\n<p>I understand the severity of this judgment. And I\u2019m unapologetic, especially when<a target=\"_blank\" href=\"https:\/\/thedieline.com\/cactus-plant-flea-market-and-mcdonalds-team-up-to-repackage-the-happy-meal-but-for-adults-only\/\" rel=\"noreferrer noopener\">\u00a0\u201cadult\u201d Happy Meals<\/a>\u00a0exist.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/the-one-about-the-mcdonalds-friends-happy-meal-packaging-for-adults\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week, we wrote about the scourge of\u00a0infantilized branding, which felt a lot like yucking everyone\u2019s yum concerning consumer love over nostalgia marketing (or \u201cnewstalgia,\u201d a term I loathe with every fiber of my being). But when you\u2019re getting a new Star Wars show every quarter and boozy cocktails in Capri Sun pouches, it\u2019s hard [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2989,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[1420,1421,1067],"class_list":["post-2988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-friends","tag-happy-meal","tag-mcdonalds"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/2988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2988"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/2988\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/2989"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}