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No one tells you that the older you get, the more terrified you become of teenagers.<\/p>\n
That is also how I mostly feel about Mountain Dew, at least as a concept. Like its angsty core demographic, it\u2019s all edges and extremes, a foreign country whose language I\u2019ll never comprehend and would prefer to witness from afar. But in its own way, the brand carved out an entirely original identity and maybe even spawned a whole host of dew-thirsty imitators over in the land of energy drinks. At least, that\u2019s what I would have said before PepsiCo\u2019s recently unveiled logo redesign this past week. Now, Mountain Dew says they\u2019re embracing their Appalachian roots and ditching the \u201cMTN\u201d for the FULL Mountain. The new logo even resurfaces some of its 90s past, and since we live in a world hellbent on regurgitating nostalgia and sentimental feels (even for those who didn\u2019t live it), that might make sense.<\/p>\n
But let\u2019s not take my word for it! We reached out to a handful of our favorite designers and friends of the site to see what they think about PepsiCo\u2019s latest high-profile redesign for the other green one that\u2019s not Sprite. Here\u2019s what they had to say.<\/p>\n<\/div>\n