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It\u2019s been a few years since I\u2019ve attended an Adobe MAX in person, and while\u00a0the requisite oohs and ahhs over software update magic were there in all their earnest glory,\u00a0Adobe also needed a hit<\/a>\u2014something to reassure its core demographic who are increasingly concerned about those two vowels that have taken much of the oxygen out of the discourse.<\/p>\n And for the most part, they stuck the landing. Adobe ran out several talking heads with assurances that they\u2019re\u00a0not training their AI on your work<\/a>\u00a0and that all of the drama over vague language in contracts was just that\u2014inadequate legalese. The company went out of its way to talk up how much it respects creator rights and that AI isn\u2019t a replacement for creativity; it\u2019s your helpful editing assistant and, in their eyes, a much-needed one as the demand for creative content only continues to grow.<\/p>\n And that makes sense. You don\u2019t want to alienate the folks who rely on your tools to do their job and use that work to train your AI model (or even claim ownership of that IP). But it raises a pretty intriguing albeit nagging question\u2014how do you market AI tools to folks worried about the robots taking their jobs when those people are your target demo? It\u2019s not an easy question to answer in a room full of Adone faithful because so many of these new features and tricks can make their lives easier.<\/p>\n<\/div>\n