{"id":318,"date":"2024-06-25T16:07:34","date_gmt":"2024-06-25T20:07:34","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=318"},"modified":"2024-06-25T16:07:34","modified_gmt":"2024-06-25T20:07:34","slug":"move-over-apple-pepsi-unveils-smart-cans","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=318","title":{"rendered":"Move Over Apple, Pepsi Unveils \u2018Smart Cans\u2019"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>What if you could turn a soda can into a smartphone?<\/p>\n<p>That\u2019s a question probably few outside of PepsiCo have ever pondered. Recently, however, the beverage giant decided to\u00a0<a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/mark-kirkham-59572_pepsi-marketing-design-activity-7209863074034417664-2Kyr?utm_source=share&amp;utm_medium=member_desktop\" rel=\"noreferrer noopener\">realize<\/a>\u00a0the concept and showed it off last week at Cannes Lions.<\/p>\n<p>Pepsi\u2019s Smart Can isn\u2019t designed to replace conventional aluminum cans. There\u2019s no sugary, fizzy cola inside the Smart Cans. The soda is replaced with modern electronics that power the interactive, flexible LED display panel and sound system. A SIM card inside provides mobile connectivity and the ability to tailor \u201cstorytelling\u201d to the viewer.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/move-over-apple-pepsi-unveils-smart-cans\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What if you could turn a soda can into a smartphone? That\u2019s a question probably few outside of PepsiCo have ever pondered. Recently, however, the beverage giant decided to\u00a0realize\u00a0the concept and showed it off last week at Cannes Lions. Pepsi\u2019s Smart Can isn\u2019t designed to replace conventional aluminum cans. There\u2019s no sugary, fizzy cola inside [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":319,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[201,202],"class_list":["post-318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-led","tag-pepsiso"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=318"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/318\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/319"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}