{"id":3191,"date":"2024-10-16T15:11:57","date_gmt":"2024-10-16T19:11:57","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=3191"},"modified":"2024-10-16T15:11:57","modified_gmt":"2024-10-16T19:11:57","slug":"enter-the-sober-verse-tom-holland-launches-center-designed-na-beer-brand-bero","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=3191","title":{"rendered":"Enter The Sober-Verse: Tom Holland Launches Center-Designed NA Beer Brand \u2018Bero\u2019"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>The days of the Rat Pack and the public celebration of dangerous levels of drinking are mostly behind us these days. That\u2019s not to say that famous people don\u2019t lend their star power to boozy brands, like\u00a0<a target=\"_blank\" href=\"https:\/\/thedieline.com\/beyonce-is-in-her-country-western-era-so-of-course-she-just-released-her-own-whisky\/\" rel=\"noreferrer noopener\">Beyonc\u00e9\u2019s recent foray into whisky.<\/a>Still, the non-alcoholic (NA) space has grown so much in recent years that it was a matter of time before we started seeing famous faces behind NA beers.<\/p>\n<p>With packaging and branding design by\u00a0<a target=\"_blank\" href=\"https:\/\/center.design\/\" rel=\"noreferrer noopener\">Center<\/a>, Bero is a new NA beer brand from Tom Holland. The\u00a0<em>Spider-Man<\/em>\u00a0actor has been\u00a0<a target=\"_blank\" href=\"https:\/\/www.usatoday.com\/story\/entertainment\/celebrities\/2023\/07\/11\/tom-holland-sobriety-journey\/70400868007\/\" rel=\"noreferrer noopener\">open<\/a>\u00a0about the impact alcohol has had on his health\u2014in 2022, Holland initially challenged himself to a Dry January but extended his abstention from alcohol until his June birthday. The Spider-Thespian eventually found that he was happier, healthier, and more emotionally stable while off the drink and quit altogether.<\/p>\n<figure class=\"wp-block-image alignwide size-large\"><img data-blink-src=\"https:\/\/ucarecdn.com\/3cae6898-dcb0-4f28-b684-1b32993ae6bb\/\" alt=\"\" class=\"wp-image-384801\"\/><\/figure>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/enter-the-sober-verse-tom-holland-launches-center-designed-na-beer-brand-bero\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The days of the Rat Pack and the public celebration of dangerous levels of drinking are mostly behind us these days. That\u2019s not to say that famous people don\u2019t lend their star power to boozy brands, like\u00a0Beyonc\u00e9\u2019s recent foray into whisky.Still, the non-alcoholic (NA) space has grown so much in recent years that it was [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-3191","post","type-post","status-publish","format-standard","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/3191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3191"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/3191\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}