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Mets\u00e4 Board<\/a>, a leading European producer of premium fresh fiber paperboards, has developed a multipurpose, space-saving promotional packaging for HejBuddy, a Finnish cosmetics<\/a> brand. Offering flexibility and luxury appeal, the new lightweight packaging is made of micro-flute corrugated board using Mets\u00e4 Board\u2019s white kraftliner.<\/p>\n The new packaging is 50% lighter than a traditional rigid box made of recycled fibers. Traditionally, rigid boxes are imported from Asia as assembled packaging, which requires a lot of container space. The new packaging<\/a> developed by Mets\u00e4 Board requires minimal storage capacity as it can be easily folded into a box when necessary. Once the packaging has been used, it can be unfolded and recycled easily.<\/p>\n With a focus on seasonal adaptability, the packaging also includes a sleeve that can be customized for different branding needs, providing a versatile and cost-efficient solution for brand owners. In addition, the micro-flute boxes allow for greater flexibility as local production can be done in smaller batches.<\/p>\n \u201cWe wanted eye-catching packaging, produced with the environment in mind,\u201d says Niina Tuominen, founder of the HejBuddy brand. \u201cNature is an important value for our company, and I\u2019m a forest owner myself. It was important that our partner shared our values, and Mets\u00e4 Board\u2019s sustainable approach made them the perfect fit.\u201d<\/p>\n \u201cThe objective was to develop a better solution to rigid boxes. The new micro-flute paperboard packaging offers a flexible alternative for our customers. It\u2019s durable and lightweight, perfect for brands seeking both style and practicality,\u201d says Ilkka Harju, Packaging Services Director at Mets\u00e4 Board<\/a>.<\/p>\n<\/div>\n