{"id":3232,"date":"2024-10-18T04:11:58","date_gmt":"2024-10-18T08:11:58","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=3232"},"modified":"2024-10-18T04:11:58","modified_gmt":"2024-10-18T08:11:58","slug":"thg-expands-consumer-recycling-scheme-for-cosmetic-packaging","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=3232","title":{"rendered":"THG expands consumer recycling scheme for cosmetic packaging\u00a0"},"content":{"rendered":"


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The move comes in response to pending EPR regulations. Credit: John B Hewitt via Shutterstock. <\/figcaption><\/figure>\n<\/p><\/div>\n

Digital consumer brands group THG<\/a> has broadened the reach of \u2018recycle:me\u2019, a consumer recycling programme, aimed at addressing the challenges of hard-to-recycle beauty and cosmetic packaging.\u00a0\u00a0<\/p>\n

The scheme enables brand partners to mitigate the impact of new packaging waste fees by providing a collaborative solution to the beauty industry\u2019s significant waste issue, which results in approximately 120 million units of packaging being discarded annually.\u00a0<\/p>\n

The programme leverages established, trusted partners to gather detailed data that sheds light on consumer recycling habits.\u00a0\u00a0<\/p>\n

This information is vital for supporting the new modulated extended producer responsibility (EPR) fees policy, which requires retailers to bear financial responsibility for their products and packaging once they reach end-of-life.\u00a0\u00a0<\/p>\n

The programme aims to recycle one million units within its first year.\u00a0<\/p>\n

In collaboration with THG\u2019s beauty brands Cult Beauty and LOOKFANTASTIC, recycle:me offers consumers a cost-free way to recycle any brand\u2019s cosmetic packaging through a Royal Mail doorstep collection service.\u00a0\u00a0<\/p>\n

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