{"id":3234,"date":"2024-10-18T04:21:07","date_gmt":"2024-10-18T08:21:07","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=3234"},"modified":"2024-10-18T04:21:07","modified_gmt":"2024-10-18T08:21:07","slug":"metsa-board-creates-multipurpose-packaging-for-hejbuddy","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=3234","title":{"rendered":"Mets\u00e4 Board creates multipurpose packaging for HejBuddy\u00a0"},"content":{"rendered":"


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The new lightweight packaging is made of microflute corrugated board. Credit: Mets\u00e4 Group. <\/figcaption><\/figure>\n<\/p><\/div>\n

Mets\u00e4 Board has developed a new lightweight, multipurpose packaging solution for Finnish cosmetics brand HejBuddy.\u00a0\u00a0<\/p>\n

The new space-saving promotional packaging is crafted from microflute corrugated board alongside white kraftliner.<\/p>\n

It offers a 50% weight reduction compared to traditional rigid boxes, which are typically made from recycled fibres and imported from Asia in a fully assembled form, consuming significant container space.\u00a0<\/p>\n

The design of the new packaging allows for minimal storage requirements as it can be easily folded into a box when needed and recycled effortlessly after use.\u00a0\u00a0<\/p>\n

HejBuddy founder Niina Tuominen said: \u201cWe wanted eye-catching packaging, produced with the environment in mind. Nature is an important value for our company, and I\u2019m a forest owner myself. It was important that our partner shared our values, and Mets\u00e4 Board\u2019s sustainable approach made them the perfect fit.\u201d\u00a0<\/p>\n

The microflute boxes also feature a customisable sleeve to meet different branding requirements.\u00a0<\/p>\n

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