{"id":3236,"date":"2024-10-18T04:48:52","date_gmt":"2024-10-18T08:48:52","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=3236"},"modified":"2024-10-18T04:48:52","modified_gmt":"2024-10-18T08:48:52","slug":"toothpaste-tube-recycling-scheme-rolls-out-in-hong-kong","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=3236","title":{"rendered":"Toothpaste tube recycling scheme rolls out in Hong Kong"},"content":{"rendered":"


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The \u201cSmall Act, Big Smiles\u201d initiative invites consumers to drop off used toothpaste tubes of any brand, which will be recycled \/ Credit: LSP EM via Shutterstock<\/figcaption><\/figure>\n<\/p><\/div>\n

Colgate and Watsons Hong Kong have joined forces to launch a new recycling initiative targeting toothpaste tubes.<\/p>\n

This programme, known as the \u201cSmall Act, Big Smiles\u201d initiative, aims to encourage the public to recycle used tubes and reduce plastic waste.<\/p>\n

The collaboration between the two companies focuses on making it easier for consumers to dispose of their toothpaste tubes responsibly and contribute to a more sustainable future.<\/p>\n

Tackling plastic waste through collaboration<\/h2>\n

Plastic waste has long been a pressing issue, particularly with single-use products such as toothpaste tubes. Colgate first introduced a recyclable toothpaste tube in 2019, made from high-density polyethylene (HDPE), a widely recycled plastic.<\/p>\n

In this new initiative with Watsons Hong Kong, the goal is to increase public awareness of recycling habits and make it easier for individuals to participate. Consumers can now drop off used tubes, regardless of brand, at 180 Watsons stores across Hong Kong.<\/p>\n

Meenakshisundaram Chandrasekar, Colgate\u2019s SVP of Customer Development in Asia Pacific, emphasised the importance of recycling in tackling plastic waste, stating that while innovations like recyclable tubes are helpful, their true impact depends on consumer behaviour.<\/p>\n

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