{"id":3258,"date":"2024-10-20T23:00:00","date_gmt":"2024-10-21T03:00:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=3258"},"modified":"2024-10-20T23:00:00","modified_gmt":"2024-10-21T03:00:00","slug":"palantes-packaging-proves-nostalgia-doesnt-have-to-be-cliche","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=3258","title":{"rendered":"Pa\u2019Lante\u2019s Packaging Proves Nostalgia Doesn\u2019t Have To Be Cliche"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><a href=\"https:\/\/youngjerks.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Young Jerks<\/a> is a design studio known for its inventiveness in packaging and branding, which celebrates fresh typefaces, colors, and illustrations; the team\u2019s work for <a href=\"https:\/\/ronpalante.myshopify.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pa\u2019lante Rum<\/a> is no exception.\u00a0<\/p>\n<p>In Spanish, Pa\u2019lante means to move forward or onward, but it also represents the idea of those who refuse to be categorized by a single cultural identity, often referred to as the \u201c200 percenters.\u201d This concept of duality, balancing the heritage of rum with a forward-looking vision, shaped the brand\u2019s aesthetic, allowing it to honor tradition while stepping boldly into a future not confined by it. The packaging design beautifully reflects this fusion of old and new, convention and rebellion. The creative challenge was maintaining Pa\u2019lante\u2019s energetic personality while grounding it in the storied history of rum, a drink with centuries of tradition behind it.<\/p>\n<figure class=\"wp-block-image size-large\"><\/figure>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/palantes-packaging-proves-nostalgia-doesnt-have-to-be-cliche\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Young Jerks is a design studio known for its inventiveness in packaging and branding, which celebrates fresh typefaces, colors, and illustrations; the team\u2019s work for Pa\u2019lante Rum is no exception.\u00a0 In Spanish, Pa\u2019lante means to move forward or onward, but it also represents the idea of those who refuse to be categorized by a single [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3259,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-3258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/3258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3258"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/3258\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/3259"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}